Posts in:May 2023

Consumer behaviour is defined as the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products and services to satisfy their needs – this behaviour has a major impact on marketing efforts and the decision-making journey.
- May 2023

"Be consistent and drive with frequency but build that emotional connection with the consumer".
- May 2023

While the world of beautifying filters like SnapChat might exacerbate low self -worth in vulnerable young people, do we really need to see each other altogether unfiltered?
- May 2023

The state of the Cinema - How the cinema is transforming to compete with digital platforms.
- May 2023
Media

"Hyped to the Prime" The popular drink that created a buzz in SA. What can marketers take out from this campaign?
- May 2023
Media

Part 2 - The algorithm is influencing the use of social media and marketers need to use social media responsibly.
- May 2023
Media

Part 1 - The algorithm is influencing the use of social media and marketers need to use social media responsibly.
- May 2023
Media

Greedflation - Are businesses taking advantage of the economic conditions to generate excessive profits?
- May 2023