loading

Posts in:May 2023

The psychology of consumer behaviour in the purchasing decision process - The Media Online
Consumer behaviour is defined as the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products and services to satisfy their needs – this behaviour has a major impact on marketing efforts and the decision-making journey.
- May 2023
Brand advertising vs mental availability - The Media Online
"Be consistent and drive with frequency but build that emotional connection with the consumer".
- May 2023
BeReal: do we really need another social media app? - The Media Online
While the world of beautifying filters like SnapChat might exacerbate low self -worth in vulnerable young people, do we really need to see each other altogether unfiltered?
- May 2023
State of the Cinema
The state of the Cinema - How the cinema is transforming to compete with digital platforms.
- May 2023

Media

Power Prime Launch In SA
"Hyped to the Prime" The popular drink that created a buzz in SA. What can marketers take out from this campaign?
- May 2023

Media

The Relevance Of The Cinema
Streaming has stepped forward. Is the cinema is dying?
- May 2023

Media

Responsible Social Media Use - Part 2
Part 2 - The algorithm is influencing the use of social media and marketers need to use social media responsibly.
- May 2023

Media

Responsible Social Media Use - Part 1
Part 1 - The algorithm is influencing the use of social media and marketers need to use social media responsibly.
- May 2023

Media

Prime Launch In SA
The marketing strategy behind the Prime launch in SA.
- May 2023

Media

Greedflation
Greedflation - Are businesses taking advantage of the economic conditions to generate excessive profits?
- May 2023

Media