The state of the Cinema
31 May 2023
How the cinema is transforming to compete with digital platforms.
Responsible Social Media Part 2
30 May 2023
The algorithm is influencing the use of social media and marketers need to use social media responsibly.
Responsible Social Media Part 1
23 May 2023
The algorithm is influencing the use of social media and marketers need to use social media responsibly
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Greedflation
16 May 2023
Are businesses taking advantage of the economic conditions to generate excessive profits?
The Hard Sell – Cinema is dead. Long live cinema
9 May 2023
Streaming has stepped forward. Is the cinema is dying?
Hyped to the Prime
3 May 2023
The popular drink that created a buzz in SA. What can marketers take out from this campaign?
The marketing strategy behind the Prime launch in SA.
2 May 2023
The Hard Sell
28 March 2023
Customers are changing faster than businesses can change their own business. They are challenging businesses to reshape...
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Why is innovation declining?
4 October 2022
Innovation in advertising seems to be on the decline. Why and what can brands do about it? Dashni Vilakazi explores this...
What is cognitive diversity?
26 September 2022
Cognitive diversity means including a variety of people with different thought patterns, ideas, problem-solving methods...
Why behaviourial economics is the science of marketing
23 August 2022
Behavioural Economics is an intertesing field that explores the dynamics of decision making. Dashni Vilakazi takes a...
Innovation and competitiveness - The evolving ecosystem of the marketing and age
16 August 2022
Innovation and competitiveness - The evolving ecosystem of the marketing age. Dashni Vilakazi explores this topic with...