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From our Blog

Consumer Pressure Elevated to level 6 or is it higher?

Consumer Pressure Elevated to level 6 or is it higher?

Published 11 Aug 2022 by Lwazi Mhlongo in Marketing

Lwazi Mhlongo, Media Planner at The MediaShop

It's the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified and interest rates are sitting at 5.5% - the highest since 2016.

You'd be forgiven to think this is a teaser script from a financial crisis movie, but this is the reality engulfing South Africa right now. What does this mean for consumers and brands?


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