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What’s a life without Likes?

What’s a life without Likes?

Published 15 Oct 2019 by Andrew Dabbs in Marketing

Andrew Dabbs, Digital Media Strategist at The MediaShop

In the past few months many people may have read that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. The intention is to rethink how users engage with these platforms and to make the social networks less stressful. But this goes against using the main currency that Facebook have used for the past decade, the Like.

This new tactic creates some very interesting questions for marketers because the Like has been the vanity metric that most businesses and individuals have sought for so long. With the rise of influencer marketing over the past few years, how will this influence the influencers and how will these individuals be measured? Will they use the opportunity to see, which will really just be a good guess at best, how they can actually become accountable for sales? In a developing ecommerce environment like South Africa, this will be an interesting challenge.


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