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From our Blog

Old habits die hard - or do they?

Old habits die hard - or do they?

Published 22 Sep 2020 by Sean Sullivan in Marketing

Sean Sullivan – Associate Media Consultant at The MediaShop

Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and schooling without classrooms. Evergreen trends of cocooning and wellness have intensified as consumers spend more time and money at home.

They say it takes 21 days to form a new habit, or so the myth goes. The fact is that it can vary widely depending on the behaviour, the person, and the circumstances.

The mental impact of the pandemic has run deep, with social distancing intensifying loneliness and anxiety among consumers and the use of virtual communication tools and “hermit tech” becoming more widespread. But the brands that offer reassurance of safety, along with a message of optimism, show solidarity as consumers regain confidence.


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