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From our Blog

Say hello to Generation Alpha

Say hello to Generation Alpha

Published 19 Sep 2019 by Sean Sullivan in Marketing

Sean Sullivan - Business Unit Manager at The MediaShop

Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond. The new human is wired very differently and if we don’t comprehend their world, we will fail to connect with them.

Generation Z are the first true digital natives; their brains are mapped in a different way. They don’t know a world without smartphones, Google or voice command. So what can we expect from their children, Generation Alpha? It’s a scary thought that perhaps we can’t fully comprehend yet.


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    We believe that there is always a better way to connect our clients' brands with their consumers. As respected experts, we partner to deliver pioneering solutions.

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    Formed in 1988, we are a full service, level 1 BBBEEE empowered media agency that provides creative and pioneering communications solutions. We are part of the IPG global network of agencies across 96 markets. The MediaShop is more than just a media planning and buying agency. Over the years we have actively formed strategic alliances which provide MediaShop clients with access to a variety of services within our global network.

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    Sean Sullivan
    Sean Sullivan
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