Posts in:October 2022

What's the difference between an influencer and a content creator? | The Media Online
There's a big difference between content creators and influencers, but what are they and what is best for your brand?
The return of the sport lover – Marketing Spread
It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, and organisational shifts in an increasingly digitised world has kept fans wondering if they will ever be able to enjoy a game the way they used to.
Classic Business, 27 Sep Classic Business - 26 Sept 22 · Fine Music Radio - iono.fm
What is cognitive diversity? Cognitive diversity means including a variety of people with different thought patterns, ideas, problem-solving methods and mental perspectives. But how does it work in branding?
Brands should avoid touting themselves as eco-champions when they’re not (businesslive.co.za)
Brands should avoid touting themselves as eco champions when they're not. Marketers love to stay on trend- but sometimes to their own detriment.
Classic Business, 4 Oct Classic Business - 4 Oct 2022 · Fine Music Radio - iono.fm
Innovation in advertising seems to be on the decline. Why and what can brands do about it? Dashni Vilakazi explores this topic with Michael Avery.
WATCH: TikToking into the metaverse of marketing (businesslive.co.za)
Over the course of 2021, the word “metaverse” and certainly TikTok entered common usage, inspiring a lively global debate about what it represents, whether it’s already here, and who will own it.
Is print ever going to die? | The Media Online
Is print ever going to die? A few years ago, we were frightened by this question and the impact that digital would have on print’s ‘market share’. As a market analyst working at one of the biggest print media houses at the time, this really startled me, and the death of AMPS added to my consternation.
The Metaverse: Advertising and the future of marketing - Retail Brief Africa
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and experiences that will transform our world as we know it.
HOT BUSINESS, 23 Aug Why behaviourial economics is the science of marketing · HOT 102.7FM - iono.fm
Behavioural Economics is an intertesing field that explores the dynamics of decision making. Dashni Vilakazi takes a closer look.
HOT BUSINESS, 16 Aug Innovation and competitiveness - The evolving ecosystem of the marketing and age · HOT 102.7FM - iono.fm
Innovation and competitiveness - The evolving ecosystem of the marketing age. Dashni Vilakazi explores this topic with host Michael Avery.