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#Business Live

Brands should avoid touting themselves as eco-champions when they’re not (businesslive.co.za)
Brands should avoid touting themselves as eco champions when they're not. Marketers love to stay on trend- but sometimes to their own detriment.
- October 2022
WATCH: TikToking into the metaverse of marketing (businesslive.co.za)
Over the course of 2021, the word “metaverse” and certainly TikTok entered common usage, inspiring a lively global debate about what it represents, whether it’s already here, and who will own it.
- October 2022