Big Brother Titan

The Brief

Create a buzz around the new Big Brother Titans season.

The Execution

From malls to beaches, we placed 'Titanic footprints' in iconic locations.

This created immense buzz amongst consumers and resulted in the show performing phenomenally well.

The Results

In the beginning of 2023, Big Brother Titan was the number 1 most searched for TV show and arts and entertainment topic on Google.

Attribution Impact of OOH to SEO