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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

Published by undefined Mhlongo

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26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Marketing

Mass Personalisation – A Targeting Paradox

Published by Isla Prentis

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27 October 2020

If you are anything like me, then you start your year off by reading all the different trends and predictions for the...

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Marketing

Old habits die hard - or do they?

Published by Sean Sullivan

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22 October 2020

Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers...

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Marketing

Are relationships more important than brand quality and price?

Published by Louise Hefer

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15 October 2020

I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible...

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Marketing

Never underestimate the power of showing that you care

Published by Megan Walker

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7 October 2020

The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process...

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Marketing

What is the soundtrack to 2020?

Published by Maggie Pronto

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6 October 2020

Yes, 2020 is a cassette! And no-one in the world has the right pencil to wheel this one back in! I am not here for...

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Marketing

South Africa’s Covid Tracing app – would you download it?

Published by Jarred Mailer-Lyons

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29 September 2020

As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the...

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Marketing

Womandla: The Revolution shall be Tweeted

Published by Sinenhlanhla Jalibane

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20 August 2020

Strength, resilience, freedom, risk, power and intelligence are some of the words that describe the power and force of...

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Marketing

Self-care Sundays and how brands can get involved

Published by Tsholofelo Mmusi

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17 August 2020

We often think of self-care as that well-deserved two-week holiday once a year or perhaps twice a year if you’re lucky....

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Marketing

The Monkey Bread Tree

Published by Jedd Cokayne

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4 August 2020

As we move into the latter part of the year, we reflect more and more on the events that have taken place that determine...

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Marketing

Stop Hate for Profit?

Published by Moti Grauman

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28 July 2020

The Stop Hate for Profit campaign has for all intents and purposes built up significant steam. There are according to...

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Marketing

Made in… purpose

Published by Arisha Saroop

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21 July 2020

The Covid-19 crisis has left its mark on virtually every single industry around the world and on all levels from a...

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Marketing

2020 has been one for the history books!

Published by Gareth Grant

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14 July 2020

Never in my wildest dreams did I ever imagine that I would live to experience a global event of this scale that would be...

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