Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics
Published by undefined Mhlongo
|26 June 2023
In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...
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The sad state of (new) news
Published by Chris Botha
|23 September 2021
For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK...
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The key is in the detail
Published by Tracy Urdang
|14 September 2021
Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t mean you’re a...
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If you think online gaming “is just a game”, then you’re not part of The Matrix
Published by Riezkah Allan
|31 August 2021
With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood...
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Digital Devaluation is rife - go for quality not quantity
Published by Andrew Dabbs
|19 August 2021
A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether...
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What's that sound? Everybody look what's going down!
Published by Moti Grauman
|3 August 2021
As a marketer with more than 20 years' experience, I should probably know, but I am not sure that I do. We talk about...
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The Luxury Brand Landscape
Published by Teresa van den Berg
|27 July 2021
For some years now I've been fortunate to work on the Louis Vuitton account. It's one of the most valuable and iconic...
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An update on the Attention Economy
Published by Isla Prentis
|20 July 2021
Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A...
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The growth and decline of ad spend during the pandemic
Published by Muhle Hlabano
|15 July 2021
We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a...
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Waiting on the world to change
Published by Maggie Pronto
|8 July 2021
Many of us would love a physical throwback to 2019 before our lives were impacted by the pandemic. To check in on how...
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Programmatic Digital out of Home has arrived...Ifikile EMzansi!
Published by Lukhanyo Bushwana
|1 July 2021
Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few...
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It’s Digital or Die!
Published by Claire Herman
|22 June 2021
For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and...
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What’s up with Data Privacy in South Africa?
Published by Jarred Mailer-Lyons
|10 June 2021
The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every...
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