Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics
Published by undefined Mhlongo
|26 June 2023
In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...
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A day in the life of the distracted driver
Published by Thobekile Radebe
|3 August 2022
I mean, show me a driver that never gets distracted while on the road? It may not be ideal but with the increase of...
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Industry Awards - a necessary evil?
Published by Claire Herman
|26 July 2022
The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track...
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A rapidly changing landscape
Published by Isla Prentis
|7 July 2022
It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media...
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Streaming appetite increasing
Published by Lerato Mapitsa
|30 June 2022
Streaming is defined as a method of viewing video or listening to audio content without downloading the media files. It...
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I hope all is well
Published by Maggie Pronto
|8 June 2022
In most cases, “I hope all is well” and “how are you” are very automated, as are their responses.I was hopeful that...
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The Sun Always Shines On TV
Published by Herman Degener
|23 May 2022
TV was BIG back then… fast forward almost four decades later and it’s still BIG, literally and figuratively! TV has the...
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Reality reimagined, enter the Virtual Influencer
Published by Natasha Miller
|9 May 2022
Virtual influencers or CGI influencers as they may also be called, are fictional computer generated ‘people’ who have...
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Generation Z or Zoomers, are the hottest new audience
Published by Nadine Lerm
|22 April 2022
The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born...
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Oh, to be human
Published by Jedd Cokayne
|19 April 2022
The concept of change has become ever more apparent and exacerbated over the last few years due to the pandemic. This...
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1 + 1 is still equal to well over 3
Published by Dashni Vilakazi
|4 April 2022
A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both...
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DTT (Digital Terrestrial Television) 101 – the long and the short of it
Published by Megan Walker
|25 March 2022
DTT employs a network of TV transmission towers on earth instead of satellites in space to transmit signals that are...
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Unlocking the power of “hyper-local”
Published by Gareth Grant
|14 March 2022
We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and...
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