Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics
Published by undefined Mhlongo
|26 June 2023
In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...
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Covid-19: Lockdown and quarantine means people are consuming more media
Published by Lukhanyo Bushwana
|31 March 2020
Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their...
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Binging just got a whole lot easier (for some)
26 March 2020
Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with...
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The short to medium term impact of the COVID 19 outbreak on the South African media environment
Published by Chris Botha
|24 March 2020
As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park...
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Emotional clickbait always wins
Published by Chris Botha
|17 March 2020
This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are...
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Three ways load shedding has affected advertising in media
Published by Sinenhlanhla Jalibane
|10 March 2020
Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a...
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How old is AI anyway?
Published by Yvette Gengan
|3 March 2020
If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was?...
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Brand longevity – a lesson from Ladysmith Black Mambazo
25 February 2020
On Tuesday the 11th February I heard the sad news of Professor Bhekizizwe Joseph Shabalala’s passing. He was the...
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Social Media Trends for 2020
13 February 2020
It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine....
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Are you Offended?
Published by Moti Grauman
|11 February 2020
Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to...
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Getting more plenty from #20plenty!
Published by Arisha Saroop
|4 February 2020
School fees, extravagant Christmas presents, the family getaway and home maintenance - all this coupled with the usual...
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Building bridges in 2020 to succeed together
Published by Gareth Grant
|28 January 2020
At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling...
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