Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics
Published by undefined Mhlongo
|26 June 2023
In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...
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We’re facing a new way of connecting with consumers
Published by Victor Koaho
|21 May 2020
The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19...
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A lesson in humanity
Published by Isla Prentis
|12 May 2020
We keep hearing that everyone is in the same boat. But it's really not like that. We are in the same storm yes, but we...
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Digital Transformation was happening but then Covid-19 came along
Published by Andrew Dabbs
|7 May 2020
They said, "there is time", "the investment in technology could be made next year" and that "things were not going to...
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Adapt… and get through this
Published by Maggie Pronto
|21 April 2020
As I sit here in my newly established home office that the kids are also sharing - I wanted to pull us away from the one...
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The world of digital media is set to change
Published by Jarred Mailer-Lyons
|14 April 2020
We’re moving into a world where the boundaries of physical and digital are becoming blurred. Audiences today are far...
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Lockdown Leadership
Published by Sean Sullivan
|7 April 2020
In an industry where team cohesion is vital to business continuity, his highly pertinent article drives home some key...
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Covid-19: Lockdown and quarantine means people are consuming more media
Published by Lukhanyo Bushwana
|31 March 2020
Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their...
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Binging just got a whole lot easier (for some)
26 March 2020
Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with...
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The short to medium term impact of the COVID 19 outbreak on the South African media environment
Published by Chris Botha
|24 March 2020
As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park...
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Emotional clickbait always wins
Published by Chris Botha
|17 March 2020
This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are...
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Three ways load shedding has affected advertising in media
Published by Sinenhlanhla Jalibane
|10 March 2020
Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a...
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How old is AI anyway?
Published by Yvette Gengan
|3 March 2020
If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was?...
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