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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

Published by undefined Mhlongo

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26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Marketing

E-Commerce is experiencing an accelerated process of change

Published by Jarred Mailer-Lyons

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8 December 2020

As we begin to slowly transition from managing the pandemic to the recovery of the economy, it’s clear that the period...

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Marketing

Twitter Fleets, Is Twitter giving us EVERYTHING except the edit button.

Published by Refilwe Mangweta

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1 December 2020

Twitter has recently launched its version of Facebook and Instagram Stories called Fleets. As with all Stories, these...

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Marketing

Virtually anything from anywhere

Published by Chris Botha

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24 November 2020

If there is one thing that 2020 has taught us – it’s that you can do anything from anywhere.

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Marketing

Click here to shop now!

Published by Claire Herman

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17 November 2020

When lockdown hit at the end of March 2020, we all felt completely cut off from the outside world, only being allowed...

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Marketing

We gotta get down to get up!

Published by Herman Degener

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10 November 2020

What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and...

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Marketing

Covid-19 fatigue is real, but marketers are still responsible for their brands

Published by Victor Koaho

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3 November 2020

After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue.

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Marketing

Mass Personalisation – A Targeting Paradox

Published by Isla Prentis

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27 October 2020

If you are anything like me, then you start your year off by reading all the different trends and predictions for the...

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Marketing

Old habits die hard - or do they?

Published by Sean Sullivan

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22 October 2020

Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers...

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Marketing

Are relationships more important than brand quality and price?

Published by Louise Hefer

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15 October 2020

I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible...

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Marketing

Never underestimate the power of showing that you care

Published by Megan Walker

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7 October 2020

The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process...

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Marketing

What is the soundtrack to 2020?

Published by Maggie Pronto

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6 October 2020

Yes, 2020 is a cassette! And no-one in the world has the right pencil to wheel this one back in! I am not here for...

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Marketing

South Africa’s Covid Tracing app – would you download it?

Published by Jarred Mailer-Lyons

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29 September 2020

As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the...

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