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LATEST ARTICLES

Marketing

Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Topics

Published by undefined Mhlongo

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26 June 2023

In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to...

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Marketing

Are media agencies limiting growth opportunities?

Published by Nadine Lerm

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20 April 2021

The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels...

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Marketing

The fine art of giving a sh*t

Published by Jedd Cokayne

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13 April 2021

I am in my element now that we are starting to get a steady flow of professional sports on the box - I end up watching...

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Marketing

R.E.S.P.E.C.T

Published by Ofentse Ikaneng

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8 April 2021

I remember being asked multiple times what this means and what it has to do with capabilities. Young Ofentse would...

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Marketing

For the love of convenience

Published by Megan Walker

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23 March 2021

Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more...

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Marketing

Just how ‘nano’ is the Nano Influencer’s impact?

Published by Colin Ramparsadh

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18 March 2021

The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level....

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Marketing

Make that change…

Published by Gareth Grant

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9 March 2021

The three prominent things on my mind (and I am sure on yours too) are: how is and will working from home impact company...

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Marketing

Are you ready to pay for the blue bird?

Published by Kgavgelo Masenya

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4 March 2021

I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”....

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Marketing

Will Cinemas survive the second wave of Covid-19?

Published by Lerato Senne

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2 March 2021

Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world...

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Marketing

What’s next for our old friend the newspaper?

Published by Marino Sigalas

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22 February 2021

The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated...

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Marketing

The human face of mentorship, training and motivation in a pandemic

Published by Claire Herman

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4 February 2021

It is customary to move into a new year with optimism and a heightened level of energy and excitement, but as we move...

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Marketing

The importance of optimism in 2021

Published by Chris Botha

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26 January 2021

One of my favourite things to do over my December break is to read. This is when I have enough time to really relax and...

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Marketing

What does the new, new normal look like?

Published by Andile Qokweni

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17 December 2020

A pandemic in our lifetime, who would have thought? Not me that’s for sure. A lot of us would like to believe that we’ve...

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