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It’s Digital or Die!


Published on Tuesday, 22 June 2021 by Claire Herman in Marketing
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal!…

What’s up with Data Privacy in South Africa?


Published on Thursday, 10 June 2021 by Jarred Mailer-Lyons in Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently…

Don’t give up


Published on Thursday, 03 June 2021 by Colin Ramparsadh in Marketing
Colin Rampersadh, Business Unit Manager at The MediaShop Growing up I used to go to hospital twice a month on a Friday for epilepsy treatment at the young age of six. My Mum never missed my appointments and I was…

When digital goes on a diet in 2022, we all win!


Published on Thursday, 27 May 2021 by Herman Degener in Digital
Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a…

Social e-Commerce ramps up online sales


Published on Thursday, 20 May 2021 by Yvette Gengan in Marketing
Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with…

27 Years of democracy, a changing consumer and a changing landscape...


Published on Thursday, 13 May 2021 by Victor Koaho in Marketing
Victor Koaho Business Unit Manager at The MediaShop The 27th April marked 27 years of freedom in South Africa. Since then a lot has happened in the advent of democracy in South Africa. As a country, we have gone through…

Surprise! People Change


Published on Tuesday, 04 May 2021 by Louise Hefer in Marketing
Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that…

Take a shot left


Published on Thursday, 29 April 2021 by Arisha Saroop in Marketing
Arisha Saroop, Business Unit Manager of The MediaShop Durban. My recent family trip over the long Easter weekend to Cape Town got me so inspired to highlight my domestic travel experience. A recent report published by South African Tourism details…

Are media agencies limiting growth opportunities?


Published on Tuesday, 20 April 2021 by Nadine Lerm in Marketing
Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities…
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