Unpacking the era of Influencer Marketing
Published on Monday, 04 June 2018 by Ronel De Kock in
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Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly…
How to get the best out of Radio Advertising
Published on Thursday, 24 May 2018 by Margie Knap in
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How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part…
The Modern Day Mom and What Brands Need to Keep in Mind
Published on Thursday, 03 May 2018 by Louise Hefer in
Our Blog
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now,…
eCommerce and Millennials . . . Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce…
Save the rain forest. Track property owners. Get better protected data. Let's talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today's everyday life and media environment. I've recently found myself delving into the quite unknown world…
The Media Crystal Ball: Sean Sullivan - Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of "The Singularity is Near", have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we'd…
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise". Yes of…
Google's new algorithm may be called Fred - here's what you need to know Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to…
Digital monopolies and the global economies that are benefitting Chris Botha: Group MD of The MediaShop The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign…