We need to like you – why client agency relationships matter
Published on Thursday, 07 November 2019 by Herman Degener in
Marketing
Herman Degener, Digital Media Strategist at The MediaShop The other day I was attending the briefing of a highly sought after account. It’s a piece of business which I’m rather passionate about and have had the privilege of working on…
Andrew Dabbs, Digital Media Strategist at The MediaShop In the past few months many people may have read that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video…
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick…
Jedd Cokayne, Business Unit Manager at The MediaShop As marketers, I often feel we over complicate the interaction that we have with brands on different levels which muddies the water for our consumers, lets us slip from the short list…
Say hello to Generation Alpha
Published on Thursday, 19 September 2019 by Sean Sullivan in
Marketing
Sean Sullivan - Business Unit Manager at The MediaShop Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond. The new human is wired very differently and…
Cry our beloved SMEs...It’s time we play our part!
Published on Thursday, 12 September 2019 by Lukhanyo Bushwana in
Marketing
Lukhanyo Bushwana, Strategist at The MediaShop In recent months there has been a lot of talk about our deteriorating economy and calls for President Ramaphosa to come up with strategies and policies to rectify the situation we are in. Government…
Reaching the base of the pyramid consumer
Published on Tuesday, 03 September 2019 by Lorraine Gwewera in
Marketing
Lorraine Gwewera, Digital Strategist at The MediaShop Two years ago I was exposed to a course that completely blew my mind but also spoke to my heart. It was entitled “Innovating Business at the Base” and was coupled with the…
Prince Ndlovu, Media Strategist at The MediaShop As a media strategist, typically when receiving a brief you’ll see focus areas defined as Johannesburg, Durban and Cape Town. Next is a proposed budget you can work with which allows the creative…
Digital advertising is changing and so should our tactics
Published on Tuesday, 13 August 2019 by Yvette Gengan in
Marketing
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods…