On trimming your dog’s nails, heart rate monitors and captivating advertising...
Published on Tuesday, 20 November 2018 by Craig Wallis in
Marketing
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading…
On Comic Con, YouTubers and the business of gaming
Published on Tuesday, 13 November 2018 by Jarred Mailer-Lyons in
Technology
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of…
Brands are so much more than just a logo
Published on Tuesday, 06 November 2018 by Jedd Cokayne in
Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to…
Sean Sullivan - Business Unit Manager at The MediaShop. Attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick…
THE GENERATION GAP – WHO IS WHO?
Published on Monday, 22 October 2018 by Belinda Kayton in
Technology
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen…
Ad crooks: the ongoing problem in digital advertising
Published on Thursday, 11 October 2018 by Mercia Lampen in
Technology
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 - $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO,…
Does traditional ‘offline’ media still have a place in the digital online media space?...
Published on Thursday, 04 October 2018 by Margie Knap in
Technology
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices…
By Victor Koaho, Business Unit Manager, The MediaShop I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop. Radio Bop had some of the coolest voices on…
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will…