Digital marketing in a third world country
Published on Thursday, 04 July 2019 by Makgotso Sekete in
Marketing
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at…
Andile Qokweni Business Unit Manager No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an…
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70…
Louise Hefer, Business Unit Manager at The MediaShop Do you know what I love most about South Africa other than our resilience? Our diversity. I love how we can have a conversation around bananas and hear five different ways of…
AI won’t lead to better consumer engagement but machine learning will...
Published on Tuesday, 28 May 2019 by Jarred Mailer-Lyons in
Technology
Jarred Mailer-Lyons, Head of Digital at The MediaShop Science fiction movies and novels did an amazing job of creating and dramatizing encounters with Artificial Intelligence - but did it prepare us for the real world of AI? Unfortunately not… Most…
Victor Koaho, IMC (Integrated Marketing Communications) Lead at The MediaShop Modern technology is really something to marvel at, it brings a multitude of people into a conversation in an instant. People who don’t even know each other and have never…
Isla Prentis, Business Unit Manager at The MediaShop For those of you who have read The Hitchhikers Guide to The Galaxy … the answer to the Ultimate Question of Life, the Universe, and Everything is 42, as calculated by the…
Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to…
Are we laying bricks or buying media?
Published on Tuesday, 30 April 2019 by Muhle Hlabano in
Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to mind as an inspiration to be shared. A man came across a…