We’ve come a long way but have a long way to go
Published on Tuesday, 30 July 2019 by Belinda Kayton in
Marketing
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in enterntainment…
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example…
Don’t be so hard on yourself, South Africa
Published on Tuesday, 16 July 2019 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or…
Digital marketing in a third world country
Published on Thursday, 04 July 2019 by Makgotso Sekete in
Marketing
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at…
Andile Qokweni Business Unit Manager No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an…
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70…
Louise Hefer, Business Unit Manager at The MediaShop Do you know what I love most about South Africa other than our resilience? Our diversity. I love how we can have a conversation around bananas and hear five different ways of…
AI won’t lead to better consumer engagement but machine learning will...
Published on Tuesday, 28 May 2019 by Jarred Mailer-Lyons in
Technology
Jarred Mailer-Lyons, Head of Digital at The MediaShop Science fiction movies and novels did an amazing job of creating and dramatizing encounters with Artificial Intelligence - but did it prepare us for the real world of AI? Unfortunately not… Most…
Victor Koaho, IMC (Integrated Marketing Communications) Lead at The MediaShop Modern technology is really something to marvel at, it brings a multitude of people into a conversation in an instant. People who don’t even know each other and have never…