2020 has been one for the history books!
Published on Tuesday, 14 July 2020 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Director, The MediaShop Never in my wildest dreams did I ever imagine that I would live to experience a global event of this scale that would be remembered for years to come. I recall studying about…
Crazy times change behaviour. Forever.
Published on Tuesday, 07 July 2020 by Chris Botha in
Marketing
Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is…
Pockets of opportunity can always be found in adversity
Published on Thursday, 02 July 2020 by Neo Mtshatsheni in
Marketing
Neo Mtshatsheni, Media Strategist at The MediaShop Despite the pandemic holding many hostage in their homes, South Africans have continued to find innovative ways to have their voices heard and to show off their skills through, for example, gaming or…
The business of sports broadcasting – live sport is back!
Published on Thursday, 18 June 2020 by Andile Qokweni in
Marketing
Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst…
First World Problems during a pandemic
Published on Tuesday, 09 June 2020 by Refilwe Mangweta in
Marketing
Refilwe Mangweta, Digital Campaign Manager at The MediaShop In a time when the whole world has been rocked by the tumultuous impact of the Covid-19 pandemic, the human condition shows how resilient it is in response to fighting this virus.…
Claire Herman, Media Operations Lead at The MediaShop talks about the possibility of sanitisation pods, clothing bubbles and life after Covid. In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over…
Practical tips for marketing in times like these
Published on Tuesday, 26 May 2020 by Herman Degener in
Marketing
Herman Degener, The MediaShop If your daily grind is remotely related to the marketing segment, you’ll probably agree that there is more ‘how to market in a recession’ research around than you can shake a stick at! Who does one…
We’re facing a new way of connecting with consumers
Published on Thursday, 21 May 2020 by Victor Koaho in
Marketing
Victor Koaho, Business Unit Manager, The MediaShop The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa but for the…
Isla Prentis, Tirisano Consulting We keep hearing that everyone is in the same boat. But it's really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked…