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Brand longevity – a lesson from Ladysmith Black Mambazo


Published on Tuesday, 25 February 2020 by Thuso Mmotlana in Marketing
Thuso Mmotlana, Buyer at The MediaShop With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive life and make a mark in cultural and artistic history? On Tuesday the 11th…

Social Media Trends for 2020


Published on Thursday, 13 February 2020 by Charne O'Haughey in Marketing
Charne O'Haughey, Social Specialist at The MediaShop South Africa It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are we, as marketers and businesses, connecting with…

Are you Offended?


Published on Tuesday, 11 February 2020 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne…

Getting more plenty from #20plenty!


Published on Tuesday, 04 February 2020 by Arisha Saroop in Digital
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance - all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and…

Building bridges in 2020 to succeed together


Published on Tuesday, 28 January 2020 by Gareth Grant in Marketing
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance,…

On branded weddings and the point of saturation


Published on Monday, 02 December 2019 by Andile Qokweni in Marketing
Andile Qokweni, Business Unit Manager at The MediaShop On Friday the 8th of November a common man like you and me was spotted proposing to a woman at a KFC. I’m sure when he played this scenario in his head,…

The power of positive sentiment, rugby and great business


Published on Thursday, 28 November 2019 by Chris Botha in Marketing
Chris Botha, Group managing Director of Park Advertising “We have the resources and the strength to turn this boat around. Now all we need is the belief.” Aaaah, the silly season. It’s the time of year where everyone can tell…

The Fourth Industrial Revolution: It’s the end of the world as we know it!...


Published on Thursday, 14 November 2019 by Claire Herman in Marketing
Claire Herman, Media Operations Lead at The MediaShop 4IR... I first heard this buzzword at the BCX Disrupt Conference in 2017, where I was lucky enough to see two phenomenal speakers who tackled the topic. The first was Richard Mulholland,…

We need to like you – why client agency relationships matter


Published on Thursday, 07 November 2019 by Herman Degener in Marketing
Herman Degener, Digital Media Strategist at The MediaShop The other day I was attending the briefing of a highly sought after account. It’s a piece of business which I’m rather passionate about and have had the privilege of working on…
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