The importance of optimism in 2021
Published on Tuesday, 26 January 2021 by Chris Botha in
Marketing
Chris Botha, Group Managing Director, Park Advertising Firstly, to all our staff, clients and media owner partners – HAPPY NEW YEAR! Here’s hoping that 2021 will be a really special one. One of my favourite things to do over my…
What does the new, new normal look like?
Published on Thursday, 17 December 2020 by Andile Qokweni in
Marketing
Andile Qokweni, Business Unit Manager at The MediaShop A pandemic in our lifetime, who would have thought? Not me that’s for sure. A lot of us would like to believe that we’ve seen the worst of it. We lived through…
E-Commerce is experiencing an accelerated process of change
Published on Tuesday, 08 December 2020 by Jarred Mailer-Lyons in
Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast…
Twitter Fleets, Is Twitter giving us EVERYTHING except the edit button....
Published on Tuesday, 01 December 2020 by Refilwe Mangweta in
Marketing
Reflwe Mangweta, Digital Campaign Manager at The MediaShop Twitter has recently launched its version of Facebook and Instagram Stories called Fleets. As with all Stories, these disappear after a 24-hour exposure period so Twitter isn’t offering anything different on that…
Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene. Story 1 For the past month while our offices still remain closed, one of our very efficient staff…
Online shopping trends are shaping business plans for the future. Claire Herman, Media Operations Manager at The MediaShop When lockdown hit at the end of March 2020, we all felt completely cut off from the outside world, only being allowed…
Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are…
Covid-19 fatigue is real, but marketers are still responsible for their brands...
Published on Tuesday, 03 November 2020 by Victor Koaho in
Marketing
Victor Koaho, IMC Lead at The MediaShop After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue. During the initial period in winter most consumers were confined to their homes, with some not being able to…
Mass Personalisation – A Targeting Paradox
Published on Tuesday, 27 October 2020 by Isla Prentis in
Marketing
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that…