The growth and decline of ad spend during the pandemic
Published on Thursday, 15 July 2021 by Muhle Hlabano in
Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several…
Maggie Pronto Business Unit Manager at The MediaShop Many of us would love a physical throwback to 2019 before our lives were impacted by the pandemic. To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits…
Programmatic Digital out of Home has arrived...Ifikile EMzansi!
Published on Thursday, 01 July 2021 by Lukhanyo Bushwana in
Marketing
Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused…
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal!…
What’s up with Data Privacy in South Africa?
Published on Thursday, 10 June 2021 by Jarred Mailer-Lyons in
Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently…
Colin Rampersadh, Business Unit Manager at The MediaShop Growing up I used to go to hospital twice a month on a Friday for epilepsy treatment at the young age of six. My Mum never missed my appointments and I was…
When digital goes on a diet in 2022, we all win!
Published on Thursday, 27 May 2021 by Herman Degener in
Digital
Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a…
Social e-Commerce ramps up online sales
Published on Thursday, 20 May 2021 by Yvette Gengan in
Marketing
Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with…
27 Years of democracy, a changing consumer and a changing landscape...
Published on Thursday, 13 May 2021 by Victor Koaho in
Marketing
Victor Koaho Business Unit Manager at The MediaShop The 27th April marked 27 years of freedom in South Africa. Since then a lot has happened in the advent of democracy in South Africa. As a country, we have gone through…