Are media agencies limiting growth opportunities?
Published on Tuesday, 20 April 2021 by Nadine Lerm in
Marketing
Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities…
Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting…
Ofentse Ikaneng, Media Strategist at The MediaShop talks passion, purpose and choice in branding. My first industry CV read as follows: I remember being asked multiple times what this means and what it has to do with capabilities. Young Ofentse…
Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to…
Just how ‘nano’ is the Nano Influencer’s impact?
Published on Thursday, 18 March 2021 by Colin Ramparsadh in
Marketing
Colin Ramparsadh Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an expensive exercise, not excluding the possibility…
Gareth Grant, Business Unit Manager at The MediaShop talks company culture, work-life balance and fostering innovation in the new normal It goes without saying that 2021, like 2020, is going to continue to bring its own unique set of challenges.…
Are you ready to pay for the blue bird?
Published on Thursday, 04 March 2021 by Kgavgelo Masenya in
Marketing
Kgavgelo Masenya Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely…
Will Cinemas survive the second wave of Covid-19?
Published on Tuesday, 02 March 2021 by Lerato Senne in
Marketing
Lerato Senne, Insights Strategist at The MediaShop Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the…
What’s next for our old friend the newspaper?
Published on Monday, 22 February 2021 by Marino Sigalas in
Marketing
Marino Sigalas, Account Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s…