Are brands doing enough to win over the consumer?
Published on Friday, 16 October 2015 by Jedd Cokayne in
Marketing
I for one am super excited that the Rugby World Cup is here. Besides the dismal first game by the Springboks going down to Japan I still think it’s going to be a fantastic spectacle with a number of the…
Do people pay attention to ads anymore?
Published on Tuesday, 29 September 2015 by Richard Lord in
Marketing
Do people pay attention to ads anymore? I seriously doubt it! We have seen the average click through rates on digital banners decreasing by more than 60% in the past ten years and ever more declining day-after recall rates for…
Exploring how story telling can benefit brands
Published on Tuesday, 08 September 2015 by Laiza Zikalala in
Marketing
Storytelling is one of the oldest forms of passing knowledge from person to another, and much of what we consider to be facts are influenced by stories and how we interpret them. From childhood through adulthood, we are drawn to…
I wouldn't consider myself the kind of guy who ever needs retail therapy. In fact I dread a Saturday morning trip to any Jozi shopping centre. If it's a non-negotiable, the mission is planned as precisely as any war manoeuvre…
When Technology meets insights
Published on Friday, 21 August 2015 by Tumi Mokgadinyane in
Technology
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received standing ovations from industry peers and media mention aplenty where those whose…
An overview of Cannes, and a glimpse into what our industry will look like in the next decade....
Published on Tuesday, 11 August 2015 by Katharine Liese in
Digital
This year was the 62nd Cannes Festival of Creativity, held in Cannes, in the South of France. It attracted a record number of entries - 40 133 from around the world, hosting a staggering 13 500 delegates. Most notably in…
Time flies when you’re having fun
Published on Monday, 03 August 2015 by Chris Botha in
The Mediashop news
Isn't it funny how as you get older, every year seems to go by quicker? Here we are, and already half of 2015 is history! I once attended a talk where Adrian Gore from Discovery explained the phenomenon. Basically, as…
“The Outdoor Industry: Will you still need me, will you still feed me, when I’m 54?”...
Published on Monday, 20 July 2015 by Craig Wallis in
Digital
Will I, as an OOH media buyer, still be relevant in this year? (the year that I incidentally turn 54…) Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening…
Economists, marketers and doomsayers – it’s as clear as mud
Published on Monday, 13 July 2015 by Jedd Cokayne in
Economics
As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. Politics and religion are always a bone of contention, so let's leave them alone! But because I deal with finding…