MediaShop looks at Out Of Home (OOH) ideas that add real value
Published on Saturday, 27 September 2014 by Craig Wallis in
The Mediashop news
I was recently looking at our new client Nedbank's solar powered traffic light billboards initiative in Johannesburg. It got me thinking about how this platform can add value. If you have been living out of the country for the past…
The MediaShop looks at what is, was and will be for the rest of 2014...
Published on Friday, 19 September 2014 by Chris Botha in
The Mediashop news
100 days to go… yes, that’s it! At the time of writing this, there are only a 100 days to go until Christmas. Exclude public holidays and weekends and there are 65 working days left in the year. And there…
Seven deadly sins of Programmatic
Published on Friday, 12 September 2014 by Dylan Roberts in
Digital
Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the 'saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads'. Or is it? Though programmatic…
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…
The Argument for Online Video Ad placement
Published on Saturday, 16 August 2014 by Estiaan Robbetze in
Technology
The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People…
What is happening in the SA radio landscape
Published on Friday, 18 July 2014 by Richard Lord in
Technology
Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was…
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…
First quarter ABC’s - read all about it!
Published on Friday, 06 June 2014 by Tumi Mokgadinyane in
Economics
South Africa has seen some of the most newsworthy times over the past six months. Newsrooms have been buzzing and even those who don’t normally read have probably picked up a print publication or two. Events have certainly got us…
Tiger Brands at The MediaShop, investigates the wear out factor in advertising...
Published on Friday, 23 May 2014 by Isla Prentis in
Marketing
Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…