Does advertising need to catch up with the internet?
Published on Wednesday, 10 May 2017 by Avtaar Mohanlall in
Marketing
Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation…
Walk a mile in your consumer’s shoes to discover the pot of gold!...
Published on Wednesday, 03 May 2017 by Louise Hefer in
Marketing
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very…
YouTube's Ad Controversy And How It Affects You
Published on Tuesday, 25 April 2017 by Kevin Ndinguri in
Marketing
YouTube and Google hit with controversy and advertisers are not happy Kevin Ndinguri, Business Unit Manager at The MediaShop YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that…
Traditional media not dead YET for Millennials!
Published on Tuesday, 18 April 2017 by Laiza Zikalala in
Marketing
Traditional media is not dead for Millennials - yet! Laiza Zikalala, Business Unit Manager at The MediaShop According to Consumer Barometer, Millennials don't go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do…
Media Inflation Watch January to September 2016
Published on Tuesday, 28 March 2017 by Belinda Kayton in
Economics
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media Inflation Watch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how…
To Integrate or not to Integrate?
Published on Tuesday, 28 February 2017 by Maggie Pronto in
Technology
Maggie Pronto, Media Strategist at The MediaShop says it's the eternal agency debate, whether you're full serviced or specialised - to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It…
More gamers are playing sports online and brands are getting involved, says Margie Knap, Senior Strategist at The MediaShop MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota…
Technology is changing the world! Keep up or you will be left behind!...
Published on Monday, 21 November 2016 by Richard Lord in
Technology
Let's face it, the world is changing – and changing rapidly. Think about your favourite online platform, those ubiquitous technologies that you use every day and just simply can’t live without…WhatsApp, Twitter, Facebook, YouTube, Uber, AirBNB. Did you know that…
Here are the Top 10 Social Media Marketing Trends coming your way in 2017!...
Published on Thursday, 20 October 2016 by Sean Sullivan in
The Mediashop news
Artificial Intelligence, Chatbots, Live Streaming, Social Influencers - these are a few of our favourite (social media) things... When I first read this article authored by entrepreneur, author, blogger and marketer Jeff Bullas, I completely agreed that his predictions show…