Innovating within an agency ecosystem? Loosen up and just create!

Published on Thursday, 25 August 2016 by Kevin Ndinguri in Digital
Kevin Ndinguri, Business Unit Manager at The MediaShop says that by embracing and using content generators, their platforms and audience, the traditional media agency will be able to remove any bureaucracy that often stifles initiatives.

Are we watching more or less TV during the holidays?

Published on Monday, 15 August 2016 by Belinda Kayton in Technology
The MediaShop's Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don't be fooled by thinking that there's low viewership on a…

The only consistent thing about research is....Nothing

Published on Friday, 29 July 2016 by Isla Prentis in Marketing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What's a media planner to do asks Isla Prentis, Business Unit Manager at The MediaShop. The way I see it, we each have…

The Goldfish Generation

Published on Tuesday, 26 July 2016 by Louise Hefer in Marketing
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an…

Is your number one focus on sales? You’re doing it wrong.

Published on Friday, 15 July 2016 by Jedd Cokayne in Economics
There's one thing that keeps consumers coming back to your brand and that's whether they have a good experience and interaction with the service or product in question. For repeat business, talkability and real brand salience, marketers need to be…

Facebook is not a social media platform

Published on Tuesday, 21 June 2016 by Richard Lord in Marketing
I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook. I do…

The Singularity

Published on Friday, 10 June 2016 by Sean Sullivan in Economics
Change is a vital necessity for the progression of humanity. However, the following glimpse into the future takes change to a whole new level! I absolutely love a good science fiction movie and being transported into a future world where…

It's a love story in the making

Published on Thursday, 02 June 2016 by Katharine Liese in Marketing
They say that the eye is the window to the soul – a portal into the understanding of the mystical, the unknown and the deepest truth. A study done a few years back by psychologist Arthur Aron discovered that there…

Understanding a brand and connecting it digitally

Published on Friday, 27 May 2016 by Jarred Mailer-Lyons in Marketing
Brands have been around as long as there have been things to sell. The term ‘brand’ originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play…
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