We have taken some strides in other services too. As we grow from a traditional media agency into a true communications company, we have to develop and grow. With this in mind, we were the first media agency in South Africa to launch our own Programmatic Buying Desk called Cadreon.
Africa continues to be a focus area for our group and we are blessed to be entering the continent together with our clients. And what's still left for the year? For the last 65 days? Well, expect some big announcements in the field of research and development. Our business continues to grow and close the loop in the communication circle.
From a training perspective The MediaShop had amazing success with our "Media under the Magnifying Glass" sessions. We had up to 200 media owners and clients attend these sessions which touched on topics ranging from the media landscape, to the basics of television and radio planning to the nitty gritties of social media, search and mobile. We finished the series off with an intriguing panel discussion with key industry leaders.
Our staff has also benefited from our training spend. By the end of 2014, The MediaShop will have spent over R2 million on training our people on a variety of topics.
So much has happened, and there is still so much to do. Good luck to all for the last 100 days. May they be fruitful, profitable, but most importantly, filled with joy, laughter and hard work.