Posts in:The Mediashop news

Break out the tinsel!

Published on Friday, 19 August 2022 by Chris Botha in The Mediashop news
Chris Botha, Group Managing Director at Park Advertising Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive season of wrapping paper, Father Christmas’s and overflowing consumerism.…

How the fast-food industry adapted to survive

Published on Tuesday, 07 December 2021 by Nadine Lerm in The Mediashop news
Nadine Lerm Media Strategist at The MediaShop says that the fast-food industry had to adapt in multiple ways to escape the devastating impact of Covid-19. There is no doubt that most industries have gone through a tough time since the…

Lead and they will follow

Published on Tuesday, 30 November 2021 by Jedd Cokayne in The Mediashop news
Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward…

How does company culture and leadership impact on Innovation?

Published on Thursday, 25 November 2021 by Ofentse Ikaneng in The Mediashop news
Ofentse Ikaneng, Media Strategist at The MediaShop says that that the risk of not innovating is huge. https://www.youtube.com/watch?v=MjAUbjZ_kww While many companies focus on addressing problems, the most successful focus on raising the bar. When our agency won the Network Media…

The Internet of Things

Published on Monday, 22 November 2021 by Megan Walker in The Mediashop news
Megan Walker, Senior Media Strategist at The MediaShop, looks at the Internet of Things in the retail and media space On the back of helping my son with an IoT focused school project, I naturally started thinking around the subject…

Lessons from TV

Published on Tuesday, 09 November 2021 by Colin Ramparsadh in The Mediashop news
Colin Ramparsadh, Business Unit Director at The MediaShop Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of the box instead of studying would ruin our…

Hang tight - We’re nearly there!

Published on Tuesday, 02 November 2021 by Gareth Grant in The Mediashop news
Gareth Grant, Business Unit Manager at The MediaShop Is it just me, or does 2021 feel like it has just been an extension of the chaos and difficulties of 2020? Although I didn’t think it was possible after last year,…

It’s all in the mind

Published on Thursday, 28 October 2021 by Kgavgelo Masenya in The Mediashop news
Kgavgelo Masenya, Media Planner at The MediaShop looks at the role of brands in mental health The country and the world are opening up again, people are getting vaxxed, South Africa is back on Level 1, gatherings are getting bigger…
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