Posts in:Technology

Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was…

Are you keeping track of a potential revolution called big data? Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Basically, big data refers to our ability to collect and…

Let's take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive in the day to day lifestyles of every South African - hell, three hours viewing a day per person? We…