Posts in:Technology

The future of Television

Published on Friday, 14 November 2014 by Deborah Usher in Technology
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone’s lives in one way or another, and is so woven into the fabric of our lives that it is…

The Argument for Online Video Ad placement

Published on Saturday, 16 August 2014 by Estiaan Robbetze in Technology
The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People…

What is happening in the SA radio landscape

Published on Friday, 18 July 2014 by Richard Lord in Technology
Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was…

Big insight into big data

Published on Saturday, 10 May 2014 by Deborah Usher in Technology
Are you keeping track of a potential revolution called big data? Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Basically, big data refers to our ability to collect and…

TV Today. And TV Tomorrow!

Published on Monday, 14 October 2013 by Jason van der Berg in Technology
Let's take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive in the day to day lifestyles of every South African - hell, three hours viewing a day per person? We…
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