Posts in:Technology
In January I was fortunate enough to check off one of the long-standing items on my bucket list. For those of you who don't know me, I am the world’s biggest techno geek. So it has always been my dream…
An overview of communication trends expected to affect the media and marketing industries in South A...
Published on Friday, 06 February 2015 by Katharine Liese in
Technology
Looking at the trend forecasts and projections coming out of Fluxtrends (www.fluxtrends.co.za), Bizcommunity (www.bizcommunity.co.za) and Trendwatching (www.trendwatching.com), there are some interesting prospects out there for the South African marketing and media fraternity to consider.
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone’s lives in one way or another, and is so woven into the fabric of our lives that it is…
The Argument for Online Video Ad placement
Published on Saturday, 16 August 2014 by Estiaan Robbetze in
Technology
The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People…
What is happening in the SA radio landscape
Published on Friday, 18 July 2014 by Richard Lord in
Technology
Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was…
Are you keeping track of a potential revolution called big data? Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Basically, big data refers to our ability to collect and…
Let's take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive in the day to day lifestyles of every South African - hell, three hours viewing a day per person? We…