Posts in:Technology

Blurred Media Lines

Published on Thursday, 27 September 2018 by Victor Koaho in Technology
By Victor Koaho, Business Unit Manager, The MediaShop I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop. Radio Bop had some of the coolest voices on…

Goodbye consumers, Hello AI!

Published on Friday, 21 September 2018 by Sandra Burger in Technology
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will…

Does big data make us understand less?

Published on Wednesday, 19 September 2018 by Isla Prentis in Technology
Isla Prentis, Business Unit Manager at The MediaShop says that Big Data was pegged as a trend at the beginning of this year. For the sixth year in row. Something’s wrong with this picture. “Understanding is deeper than knowledge. There…

Don’t talk to me, talk to my Chatbot

Published on Monday, 10 September 2018 by Belinda Kayton in Technology
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence…

Google’s New Algorithm

Published on Tuesday, 06 June 2017 by Jarred Mailer-Lyons in Technology
Google's new algorithm may be called Fred - here's what you need to know Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to…

Driverless cars and OOH

Published on Wednesday, 24 May 2017 by Craig Wallis in Technology
Driverless Cars: The Death Knell for Roadside Billboards? Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled "The Future of OOH in a Self-Driving America".…

To Integrate or not to Integrate?

Published on Tuesday, 28 February 2017 by Maggie Pronto in Technology
Maggie Pronto, Media Strategist at The MediaShop says it's the eternal agency debate, whether you're full serviced or specialised - to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It…

The World of eSports

Published on Thursday, 16 February 2017 by Margie Knap in Technology
More gamers are playing sports online and brands are getting involved, says Margie Knap, Senior Strategist at The MediaShop MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota…
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