Posts in:Technology
Google's new algorithm may be called Fred - here's what you need to know Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to…
Driverless Cars: The Death Knell for Roadside Billboards? Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled "The Future of OOH in a Self-Driving America".…
To Integrate or not to Integrate?
Published on Tuesday, 28 February 2017 by Maggie Pronto in
Technology
Maggie Pronto, Media Strategist at The MediaShop says it's the eternal agency debate, whether you're full serviced or specialised - to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It…
More gamers are playing sports online and brands are getting involved, says Margie Knap, Senior Strategist at The MediaShop MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota…
Technology is changing the world! Keep up or you will be left behind!...
Published on Monday, 21 November 2016 by Richard Lord in
Technology
Let's face it, the world is changing – and changing rapidly. Think about your favourite online platform, those ubiquitous technologies that you use every day and just simply can’t live without…WhatsApp, Twitter, Facebook, YouTube, Uber, AirBNB. Did you know that…
Are we watching more or less TV during the holidays?
Published on Monday, 15 August 2016 by Belinda Kayton in
Technology
The MediaShop's Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don't be fooled by thinking that there's low viewership on a…
TV is no longer the hero of the living room
Published on Friday, 11 March 2016 by Laiza Zikalala in
Technology
I remember growing up in the seventies when watching TV was a special occasion; we actually dressed up for it. TV wasn’t yet fully adopted in the black community, but together we would gather and watch it at one of…
The future is all about automisation
Published on Friday, 26 February 2016 by Sandra Burger in
Technology
The increasing jump in productivity makes the argument for automisation in the near future that much stronger or imperative, says Dana Borowka from Lighthouse Consulting Services, LLC, in LA. Currently, marketers are shying away from this, because of cost and…