Posts in:Technology
To Integrate or not to Integrate?
Published on Tuesday, 28 February 2017 by Maggie Pronto in
Technology
Maggie Pronto, Media Strategist at The MediaShop says it's the eternal agency debate, whether you're full serviced or specialised - to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It…
More gamers are playing sports online and brands are getting involved, says Margie Knap, Senior Strategist at The MediaShop MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota…
Technology is changing the world! Keep up or you will be left behind!...
Published on Monday, 21 November 2016 by Richard Lord in
Technology
Let's face it, the world is changing – and changing rapidly. Think about your favourite online platform, those ubiquitous technologies that you use every day and just simply can’t live without…WhatsApp, Twitter, Facebook, YouTube, Uber, AirBNB. Did you know that…
Are we watching more or less TV during the holidays?
Published on Monday, 15 August 2016 by Belinda Kayton in
Technology
The MediaShop's Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don't be fooled by thinking that there's low viewership on a…
TV is no longer the hero of the living room
Published on Friday, 11 March 2016 by Laiza Zikalala in
Technology
I remember growing up in the seventies when watching TV was a special occasion; we actually dressed up for it. TV wasn’t yet fully adopted in the black community, but together we would gather and watch it at one of…
The future is all about automisation
Published on Friday, 26 February 2016 by Sandra Burger in
Technology
The increasing jump in productivity makes the argument for automisation in the near future that much stronger or imperative, says Dana Borowka from Lighthouse Consulting Services, LLC, in LA. Currently, marketers are shying away from this, because of cost and…
Is on-demand TV going to become in demand?
Published on Tuesday, 26 January 2016 by Isla Prentis in
Technology
Personally, I prefer to keep my DSTV subscription because where else in the world will you get the sports coverage that Supersport provides? Because of that, I hadn’t even bothered to look at the Showmax or Netflix offerings. Yet, after…
When Technology meets insights
Published on Friday, 21 August 2015 by Tumi Mokgadinyane in
Technology
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received standing ovations from industry peers and media mention aplenty where those whose…