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Posts in:Technology

Generation Z or Zoomers, are the hottest new audience


Published on Friday, 22 April 2022 by Nadine Lerm in Technology
Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of…

The evolving face of TV


Published on Monday, 07 February 2022 by Claire Herman in Technology
Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game - the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget,…

Are we there yet? ..... Are we there yet? .... Are we there yet????...


Published on Tuesday, 12 October 2021 by Riezkhah Allan in Technology
Riezkah Allan Media Strategist at The MediaShop is thinking forward to 2022. The year 2021 has been enormously trying on all of us but let’s take a look back at some of the more positive outcomes from this year and…

Raise your hand if you like video games!


Published on Thursday, 30 September 2021 by Dashni Vilakazi in Technology
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on the evolution of gaming consoles. I couldn’t supress the feeling of nostalgia, thinking back to…

AI won’t lead to better consumer engagement but machine learning will...


Published on Tuesday, 28 May 2019 by Jarred Mailer-Lyons in Technology
Jarred Mailer-Lyons, Head of Digital at The MediaShop Science fiction movies and novels did an amazing job of creating and dramatizing encounters with Artificial Intelligence - but did it prepare us for the real world of AI? Unfortunately not… Most…

Behind the Walled Gardens


Published on Tuesday, 07 May 2019 by Andrew Dabbs in Technology
Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to…

The Rise Of eGaming


Published on Monday, 25 March 2019 by Prince Ndlovu in Technology
Prince Ndlovu, Media Strategist at The MediaShop eGaming has been a massive sports and leisure pastime around the world, even creating instant millionaires and businesses in the process. All this has been driven by easy access to the internet. Tournaments…

Print is dying and Radio is next!


Published on Tuesday, 04 December 2018 by Marino Sigalas in Technology
Print is dying and Radio is next! Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled…
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