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Posts in:Marketing

Don’t give up


Published on Thursday, 03 June 2021 by Colin Ramparsadh in Marketing
Colin Rampersadh, Business Unit Manager at The MediaShop Growing up I used to go to hospital twice a month on a Friday for epilepsy treatment at the young age of six. My Mum never missed my appointments and I was…

Social e-Commerce ramps up online sales


Published on Thursday, 20 May 2021 by Yvette Gengan in Marketing
Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with…

27 Years of democracy, a changing consumer and a changing landscape...


Published on Thursday, 13 May 2021 by Victor Koaho in Marketing
Victor Koaho Business Unit Manager at The MediaShop The 27th April marked 27 years of freedom in South Africa. Since then a lot has happened in the advent of democracy in South Africa. As a country, we have gone through…

Surprise! People Change


Published on Tuesday, 04 May 2021 by Louise Hefer in Marketing
Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that…

Take a shot left


Published on Thursday, 29 April 2021 by Arisha Saroop in Marketing
Arisha Saroop, Business Unit Manager of The MediaShop Durban. My recent family trip over the long Easter weekend to Cape Town got me so inspired to highlight my domestic travel experience. A recent report published by South African Tourism details…

Are media agencies limiting growth opportunities?


Published on Tuesday, 20 April 2021 by Nadine Lerm in Marketing
Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities…

The fine art of giving a sh*t


Published on Tuesday, 13 April 2021 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting…

R.E.S.P.E.C.T


Published on Thursday, 08 April 2021 by Ofentse Ikaneng in Marketing
Ofentse Ikaneng, Media Strategist at The MediaShop talks passion, purpose and choice in branding. My first industry CV read as follows: I remember being asked multiple times what this means and what it has to do with capabilities. Young Ofentse…
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