Posts in:Marketing

Claire Herman, Media Operations Manager at The MediaShop. Some time ago I read a McKinsey & Co. article titled “When agile marketing breaks the agency model”. Though this article has been on my mind for a while, it’s more poignant…

Written by Arisha Saroop, Managing Director, The MediaShop Durban. #OwnYourTruth; #Unapologetic; #KeepingItReal - We have all seen these hashtags and we understand what it means from a personal perspective, but what does it mean for a brand.

Marina da Cruz, Media Strategist at The MediaShop on TikTok, YouTube and toothpaste Are there any brands that you use because your mom introduced you to them? I still do. I’ve always used Aquafresh Fresh and Minty toothpaste because that’s…

Jedd Cokayne, Business Unit Director at The MediaShop wonders if we are unnecessarily overcomplicating our lives in the media and marketing industries. Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming…

There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or…

Kgavgelo Masenya, Strategist at The MediaShop It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, and organisational shifts in an increasingly…