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Posts in:Marketing

Waiting on the world to change


Published on Thursday, 08 July 2021 by Maggie Pronto in Marketing
Maggie Pronto Business Unit Manager at The MediaShop Many of us would love a physical throwback to 2019 before our lives were impacted by the pandemic. To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits…

Programmatic Digital out of Home has arrived...Ifikile EMzansi!


Published on Thursday, 01 July 2021 by Lukhanyo Bushwana in Marketing
Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused…

It’s Digital or Die!


Published on Tuesday, 22 June 2021 by Claire Herman in Marketing
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal!…

What’s up with Data Privacy in South Africa?


Published on Thursday, 10 June 2021 by Jarred Mailer-Lyons in Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently…

Don’t give up


Published on Thursday, 03 June 2021 by Colin Ramparsadh in Marketing
Colin Rampersadh, Business Unit Manager at The MediaShop Growing up I used to go to hospital twice a month on a Friday for epilepsy treatment at the young age of six. My Mum never missed my appointments and I was…

Social e-Commerce ramps up online sales


Published on Thursday, 20 May 2021 by Yvette Gengan in Marketing
Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with…

27 Years of democracy, a changing consumer and a changing landscape...


Published on Thursday, 13 May 2021 by Victor Koaho in Marketing
Victor Koaho Business Unit Manager at The MediaShop The 27th April marked 27 years of freedom in South Africa. Since then a lot has happened in the advent of democracy in South Africa. As a country, we have gone through…

Surprise! People Change


Published on Tuesday, 04 May 2021 by Louise Hefer in Marketing
Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that…
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