Posts in:Marketing
Reaching the base of the pyramid consumer
Published on Tuesday, 03 September 2019 by Lorraine Gwewera in
Marketing
Lorraine Gwewera, Digital Strategist at The MediaShop Two years ago I was exposed to a course that completely blew my mind but also spoke to my heart. It was entitled “Innovating Business at the Base” and was coupled with the…
Prince Ndlovu, Media Strategist at The MediaShop As a media strategist, typically when receiving a brief you’ll see focus areas defined as Johannesburg, Durban and Cape Town. Next is a proposed budget you can work with which allows the creative…
Digital advertising is changing and so should our tactics
Published on Tuesday, 13 August 2019 by Yvette Gengan in
Marketing
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods…
Exploring Limpopo and discovering insights
Published on Tuesday, 06 August 2019 by Chipo Mujuru in
Marketing
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot…
We’ve come a long way but have a long way to go
Published on Tuesday, 30 July 2019 by Belinda Kayton in
Marketing
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in enterntainment…
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example…
Don’t be so hard on yourself, South Africa
Published on Tuesday, 16 July 2019 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or…
Digital marketing in a third world country
Published on Thursday, 04 July 2019 by Makgotso Sekete in
Marketing
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at…