Posts in:Marketing

Cry our beloved SMEs...It’s time we play our part!

Published on Thursday, 12 September 2019 by Lukhanyo Bushwana in Marketing
Lukhanyo Bushwana, Strategist at The MediaShop In recent months there has been a lot of talk about our deteriorating economy and calls for President Ramaphosa to come up with strategies and policies to rectify the situation we are in. Government…

Reaching the base of the pyramid consumer

Published on Tuesday, 03 September 2019 by Lorraine Gwewera in Marketing
Lorraine Gwewera, Digital Strategist at The MediaShop Two years ago I was exposed to a course that completely blew my mind but also spoke to my heart. It was entitled “Innovating Business at the Base” and was coupled with the…

Awakening the Slowveld

Published on Tuesday, 27 August 2019 by Prince Ndlovu in Marketing
Prince Ndlovu, Media Strategist at The MediaShop As a media strategist, typically when receiving a brief you’ll see focus areas defined as Johannesburg, Durban and Cape Town. Next is a proposed budget you can work with which allows the creative…

Digital advertising is changing and so should our tactics

Published on Tuesday, 13 August 2019 by Yvette Gengan in Marketing
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods…

Exploring Limpopo and discovering insights

Published on Tuesday, 06 August 2019 by Chipo Mujuru in Marketing
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot…

We’ve come a long way but have a long way to go

Published on Tuesday, 30 July 2019 by Belinda Kayton in Marketing
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in enterntainment…

Fortune Favours Brave(r) Brands

Published on Tuesday, 23 July 2019 by Arisha Saroop in Marketing
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example…

Don’t be so hard on yourself, South Africa

Published on Tuesday, 16 July 2019 by Gareth Grant in Marketing
Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or…
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