Posts in:Marketing

One size does not fit all

Published on Tuesday, 23 April 2019 by Maggie Pronto in Marketing
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or…

Are brands living up to client expectations?

Published on Tuesday, 16 April 2019 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s…

The impact of corruption on your media rand

Published on Tuesday, 09 April 2019 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: "One of the saddest lessons of history is this: If we've been bamboozled long enough, we tend to reject any evidence of the bamboozle. We're no longer interested…

Culture Cure

Published on Tuesday, 02 April 2019 by Sean Sullivan in Marketing
Sean Sullivan, Business Unit Manager at The MediaShop Marketing lessons are everywhere – even at The Cure concert. The Cure in Jozi! One of my all-time favourite bands. I simply couldn’t pass up this opportunity. So I packed my passport…

Celebrating women in media

Published on Monday, 18 March 2019 by Lorraine Gwewera in Marketing
Lorraine Gwewera, Digital Strategist at The MediaShop In the wake of International Women’s Day, I found myself thinking about where we as the media industry stand when it comes to feminism. I decided it was a chance for us to…

A blog about a blog

Published on Monday, 25 February 2019 by Yvette Gengan in Marketing
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night 'Netflix and chill' for you either. I over think the whole process. In fact, I pondered for days for a…

Who is listening if we are not?

Published on Monday, 18 February 2019 by Lerato Senne in Marketing
Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent' type of behaviour. There's no doubt that technology is…

I am Woman Hear me Roar

Published on Monday, 11 February 2019 by Chipo Mujuru in Marketing
Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be?…
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