Posts in:Marketing
I wouldn't consider myself the kind of guy who ever needs retail therapy. In fact I dread a Saturday morning trip to any Jozi shopping centre. If it's a non-negotiable, the mission is planned as precisely as any war manoeuvre…
What have we learnt from the latest RAMS 2015 release?
Published on Monday, 22 June 2015 by Margie Knap in
Marketing
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn't wait to delve into the data to see which TV station had grown the most, what radio station was performing…
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…
Tiger Brands at The MediaShop, investigates the wear out factor in advertising...
Published on Friday, 23 May 2014 by Isla Prentis in
Marketing
Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…
In June 2007 I wrote an article based on separating the wheat from the chaff regarding the 'new media' that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and…
In the 70s it was the decade of massive soaps- Dallas and Falcons Crest. The 80's were owned by sitcoms. But for the past 15 or 20 years - starting with Big Brother- TV has been dominated by literally hundreds…
*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…