Posts in:Marketing

Pockets of opportunity can always be found in adversity

Published on Thursday, 02 July 2020 by Neo Mtshatsheni in Marketing
Neo Mtshatsheni, Media Strategist at The MediaShop Despite the pandemic holding many hostage in their homes, South Africans have continued to find innovative ways to have their voices heard and to show off their skills through, for example, gaming or…

The business of sports broadcasting – live sport is back!

Published on Thursday, 18 June 2020 by Andile Qokweni in Marketing
Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst…

First World Problems during a pandemic

Published on Tuesday, 09 June 2020 by Refilwe Mangweta in Marketing
Refilwe Mangweta, Digital Campaign Manager at The MediaShop In a time when the whole world has been rocked by the tumultuous impact of the Covid-19 pandemic, the human condition shows how resilient it is in response to fighting this virus.…

Navigating the new normal

Published on Tuesday, 02 June 2020 by Claire Herman in Marketing
Claire Herman, Media Operations Lead at The MediaShop talks about the possibility of sanitisation pods, clothing bubbles and life after Covid. In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over…

Practical tips for marketing in times like these

Published on Tuesday, 26 May 2020 by Herman Degener in Marketing
Herman Degener, The MediaShop If your daily grind is remotely related to the marketing segment, you’ll probably agree that there is more ‘how to market in a recession’ research around than you can shake a stick at! Who does one…

We’re facing a new way of connecting with consumers

Published on Thursday, 21 May 2020 by Victor Koaho in Marketing
Victor Koaho, Business Unit Manager, The MediaShop The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa but for the…

A lesson in humanity

Published on Tuesday, 12 May 2020 by Isla Prentis in Marketing
Isla Prentis, Tirisano Consulting We keep hearing that everyone is in the same boat. But it's really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked…

Digital Transformation was happening but then Covid-19 came along

Published on Thursday, 07 May 2020 by Andrew Dabbs in Marketing
Andrew Dabbs, Digital Media Strategist at The MediaShop They said, "there is time", "the investment in technology could be made next year" and that "things were not going to change overnight", "consumer habits will remain the same", "don’t change something…
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