Posts in:Marketing

Never underestimate the power of showing that you care

Published on Monday, 07 September 2020 by Megan Walker in Marketing
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an…

Womandla: The Revolution shall be Tweeted

Published on Thursday, 20 August 2020 by Sinenhlanhla Jalibane in Marketing
Sinenhlanhla Jalibane Digital Campaign Manager at The MediaShop Strength, resilience, freedom, risk, power and intelligence are some of the words that describe the power and force of women. History has shown that women united brings about change. Throughout history, women…

Self-care Sundays and how brands can get involved

Published on Monday, 17 August 2020 by Tsholofelo Mmusi in Marketing
Tsholofelo Mmusi, Media Planner at The MediaShop We often think of self-care as that well-deserved two-week holiday once a year or perhaps twice a year if you’re lucky. We often live for the ‘next holiday’ or ‘hold on for leave’…

The Monkey Bread Tree

Published on Tuesday, 04 August 2020 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we…

Stop Hate for Profit?

Published on Tuesday, 28 July 2020 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting…

Made in… purpose

Published on Tuesday, 21 July 2020 by Arisha Saroop in Marketing
Arisha Saroop, Managing Director of The MediaShop Durban Kantar’s Covid Barometer research shows that South Africans want brands to be purpose-led and practical, using their resources to help and inform during the global pandemic we find ourselves in. Arisha Saroop,…

2020 has been one for the history books!

Published on Tuesday, 14 July 2020 by Gareth Grant in Marketing
Gareth Grant, Business Unit Director, The MediaShop Never in my wildest dreams did I ever imagine that I would live to experience a global event of this scale that would be remembered for years to come. I recall studying about…

Crazy times change behaviour. Forever.

Published on Tuesday, 07 July 2020 by Chris Botha in Marketing
Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is…
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