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Posts in:Marketing

The only consistent thing about research is....Nothing


Published on Friday, 29 July 2016 by Isla Prentis in Marketing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What's a media planner to do asks Isla Prentis, Business Unit Manager at The MediaShop. The way I see it, we each have…

The Goldfish Generation


Published on Tuesday, 26 July 2016 by Louise Hefer in Marketing
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an…

Facebook is not a social media platform


Published on Tuesday, 21 June 2016 by Richard Lord in Marketing
I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook. I do…

It's a love story in the making


Published on Thursday, 02 June 2016 by Katharine Liese in Marketing
They say that the eye is the window to the soul – a portal into the understanding of the mystical, the unknown and the deepest truth. A study done a few years back by psychologist Arthur Aron discovered that there…

Understanding a brand and connecting it digitally


Published on Friday, 27 May 2016 by Jarred Mailer-Lyons in Marketing
Brands have been around as long as there have been things to sell. The term ‘brand’ originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play…
I've been doing a lot of reading over the past few months. I’m not much of a fiction reader, and prefer the factual stuff, and besides, History was always my favourite subject at school, so reading up about people and…

The Millennial Mindset®


Published on Wednesday, 06 April 2016 by Shantel Morgan in Marketing
Shantel Morgan, Insight Strategist at The MediaShop shares her perspective on being part of the Millennial generation, an age group she says stands out from the rest. It seems like everyone is obsessed with my generation, the Millennials, and the…

The frog in the pot


Published on Tuesday, 01 December 2015 by Chris Botha in Marketing
Wow how fast the world changes! This fact was made more evident once again when a few days ago, my mentor and friend, Harry Herber gave me a copy of the March 1998 Advantage Magazine. (Remember it? Courtesy John Farquhar?)…
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