Posts in:Marketing
The only consistent thing about research is....Nothing
Published on Friday, 29 July 2016 by Isla Prentis in
Marketing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What's a media planner to do asks Isla Prentis, Business Unit Manager at The MediaShop. The way I see it, we each have…
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an…
Facebook is not a social media platform
Published on Tuesday, 21 June 2016 by Richard Lord in
Marketing
I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook. I do…
They say that the eye is the window to the soul – a portal into the understanding of the mystical, the unknown and the deepest truth. A study done a few years back by psychologist Arthur Aron discovered that there…
Understanding a brand and connecting it digitally
Published on Friday, 27 May 2016 by Jarred Mailer-Lyons in
Marketing
Brands have been around as long as there have been things to sell. The term ‘brand’ originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play…
We are very lucky indeed. The Renaissance Period is back and it’s brilliant...
Published on Tuesday, 10 May 2016 by Chris Botha in
Marketing
I've been doing a lot of reading over the past few months. I’m not much of a fiction reader, and prefer the factual stuff, and besides, History was always my favourite subject at school, so reading up about people and…
Shantel Morgan, Insight Strategist at The MediaShop shares her perspective on being part of the Millennial generation, an age group she says stands out from the rest. It seems like everyone is obsessed with my generation, the Millennials, and the…
Wow how fast the world changes! This fact was made more evident once again when a few days ago, my mentor and friend, Harry Herber gave me a copy of the March 1998 Advantage Magazine. (Remember it? Courtesy John Farquhar?)…