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Posts in:Marketing

Emotional clickbait always wins


Published on Tuesday, 17 March 2020 by Chris Botha in Marketing
Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content…

Three ways load shedding has affected advertising in media


Published on Tuesday, 10 March 2020 by Sinenhlanhla Jalibane in Marketing
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the…

How old is AI anyway?


Published on Tuesday, 03 March 2020 by Yvette Gengan in Marketing
Yvette Gengan, Digital Media Manager at The MediaShop If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was? Three, five, maybe ten years ago? If you…

Brand longevity – a lesson from Ladysmith Black Mambazo


Published on Tuesday, 25 February 2020 by Thuso Mmotlana in Marketing
Thuso Mmotlana, Buyer at The MediaShop With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive life and make a mark in cultural and artistic history? On Tuesday the 11th…

Social Media Trends for 2020


Published on Thursday, 13 February 2020 by Charne O'Haughey in Marketing
Charne O'Haughey, Social Specialist at The MediaShop South Africa It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are we, as marketers and businesses, connecting with…

Are you Offended?


Published on Tuesday, 11 February 2020 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne…

Building bridges in 2020 to succeed together


Published on Tuesday, 28 January 2020 by Gareth Grant in Marketing
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance,…

On branded weddings and the point of saturation


Published on Monday, 02 December 2019 by Andile Qokweni in Marketing
Andile Qokweni, Business Unit Manager at The MediaShop On Friday the 8th of November a common man like you and me was spotted proposing to a woman at a KFC. I’m sure when he played this scenario in his head,…
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