Posts in:Marketing
Digital Transformation was happening but then Covid-19 came along
Published on Thursday, 07 May 2020 by Andrew Dabbs in
Marketing
Andrew Dabbs, Digital Media Strategist at The MediaShop They said, "there is time", "the investment in technology could be made next year" and that "things were not going to change overnight", "consumer habits will remain the same", "don’t change something…
Maggie Pronto, Business Unit Manager The MediaShop As I sit here in my newly established home office that the kids are also sharing - I wanted to pull us away from the one topic that has had more screen time…
The world of digital media is set to change
Published on Tuesday, 14 April 2020 by Jarred Mailer-Lyons in
Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop The media industry, digital in particular, is facing a tremendous growth period right now. We’re moving into a world where the boundaries of physical and digital are becoming blurred. Audiences today are…
Sean Sullivan, Associate Media Consultant at The MediaShop An executive coach I eagerly follow, Erik Kruger, penned the term “Lockdown Leadership”. In an industry where team cohesion is vital to business continuity, his highly pertinent article drives home some key…
Covid-19: Lockdown and quarantine means people are consuming more media...
Published on Tuesday, 31 March 2020 by Lukhanyo Bushwana in
Marketing
Lukanyo Bushwana, Strategist at The MediaShop Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure on certain mediums and increasing consumption on others. As the old adage goes “one man's…
Binging just got a whole lot easier (for some)
Published on Thursday, 26 March 2020 by Jenna Malcolm in
Marketing
Jenna Malcolm, Digital Campaign Manager at The MediaShop Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with another ad That ad finishes, SURPRISE… we get hit with another one straight…
The short to medium term impact of the COVID 19 outbreak on the South African media environment...
Published on Tuesday, 24 March 2020 by Chris Botha in
Marketing
Chris Botha, Group Managing Director, Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media…
Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content…