Posts in:Marketing
Belinda Kayton, Media Strategist at The Mediashop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B…
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what…
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all A famously made meal in the beautiful country of France is “ Cuisses…
On trimming your dog’s nails, heart rate monitors and captivating advertising...
Published on Tuesday, 20 November 2018 by Craig Wallis in
Marketing
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading…
Brands are so much more than just a logo
Published on Tuesday, 06 November 2018 by Jedd Cokayne in
Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to…
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise". Yes of…
Does advertising need to catch up with the internet?
Published on Wednesday, 10 May 2017 by Avtaar Mohanlall in
Marketing
Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation…
Walk a mile in your consumer’s shoes to discover the pot of gold!...
Published on Wednesday, 03 May 2017 by Louise Hefer in
Marketing
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very…