Posts in:Marketing

What's that sound? Everybody look what's going down!

Published on Tuesday, 03 August 2021 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years' experience, I should probably know, but I am not sure…

The Luxury Brand Landscape

Published on Tuesday, 27 July 2021 by Teresa van den Berg in Marketing
Teresa van den Berg, Media Strategist at The MediaShop For some years now I've been fortunate to work on the Louis Vuitton account. It's one of the most valuable and iconic brands in the world, with a brand value of…

An update on the Attention Economy

Published on Tuesday, 20 July 2021 by Isla Prentis in Marketing
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of…

The growth and decline of ad spend during the pandemic

Published on Thursday, 15 July 2021 by Muhle Hlabano in Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several…

Waiting on the world to change

Published on Thursday, 08 July 2021 by Maggie Pronto in Marketing
Maggie Pronto Business Unit Manager at The MediaShop Many of us would love a physical throwback to 2019 before our lives were impacted by the pandemic. To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits…

Programmatic Digital out of Home has arrived...Ifikile EMzansi!

Published on Thursday, 01 July 2021 by Lukhanyo Bushwana in Marketing
Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused…

It’s Digital or Die!

Published on Tuesday, 22 June 2021 by Claire Herman in Marketing
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal!…

What’s up with Data Privacy in South Africa?

Published on Thursday, 10 June 2021 by Jarred Mailer-Lyons in Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently…
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