Posts in:Marketing
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…
Tiger Brands at The MediaShop, investigates the wear out factor in advertising...
Published on Friday, 23 May 2014 by Isla Prentis in
Marketing
Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…
In June 2007 I wrote an article based on separating the wheat from the chaff regarding the 'new media' that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and…
In the 70s it was the decade of massive soaps- Dallas and Falcons Crest. The 80's were owned by sitcoms. But for the past 15 or 20 years - starting with Big Brother- TV has been dominated by literally hundreds…
*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…
I have R50K left in my budget, let me try some Facebook.
Published on Tuesday, 18 February 2014 by Richard Lord in
Marketing
I have R50K left in my budget, let me try some Facebook. Richard Lord, Associate Media Director, The MediaShop I have been Head of Digital at The MediaShop since September 2013 and in those short six months I have come…
The Rise of the Millennial Consumer
Published on Monday, 16 September 2013 by Merissa Himraj in
Marketing
The Rise of the Millennial Consumer The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate. The push for constant innovation is…