Posts in:Marketing

Hard Working Advertising

Published on Friday, 14 March 2014 by Jedd Cokayne in Marketing
In the 70s it was the decade of massive soaps- Dallas and Falcons Crest. The 80's were owned by sitcoms. But for the past 15 or 20 years - starting with Big Brother- TV has been dominated by literally hundreds…

Is SWOT analysis taking a leap?

Published on Friday, 21 February 2014 by Sandra Burger in Marketing
*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…

I have R50K left in my budget, let me try some Facebook.

Published on Tuesday, 18 February 2014 by Richard Lord in Marketing
I have R50K left in my budget, let me try some Facebook. Richard Lord, Associate Media Director, The MediaShop I have been Head of Digital at The MediaShop since September 2013 and in those short six months I have come…

The Rise of the Millennial Consumer

Published on Monday, 16 September 2013 by Merissa Himraj in Marketing
The Rise of the Millennial Consumer The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate. The push for constant innovation is…
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