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Posts in:Marketing

Old habits die hard - or do they?


Published on Tuesday, 22 September 2020 by Sean Sullivan in Marketing
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and…

Are relationships more important than brand quality and price?


Published on Tuesday, 15 September 2020 by Louise Hefer in Marketing
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going…

Never underestimate the power of showing that you care


Published on Monday, 07 September 2020 by Megan Walker in Marketing
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an…

Womandla: The Revolution shall be Tweeted


Published on Thursday, 20 August 2020 by Sinenhlanhla Jalibane in Marketing
Sinenhlanhla Jalibane Digital Campaign Manager at The MediaShop Strength, resilience, freedom, risk, power and intelligence are some of the words that describe the power and force of women. History has shown that women united brings about change. Throughout history, women…

Self-care Sundays and how brands can get involved


Published on Monday, 17 August 2020 by Tsholofelo Mmusi in Marketing
Tsholofelo Mmusi, Media Planner at The MediaShop We often think of self-care as that well-deserved two-week holiday once a year or perhaps twice a year if you’re lucky. We often live for the ‘next holiday’ or ‘hold on for leave’…

The Monkey Bread Tree


Published on Tuesday, 04 August 2020 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we…

Stop Hate for Profit?


Published on Tuesday, 28 July 2020 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting…

Made in… purpose


Published on Tuesday, 21 July 2020 by Arisha Saroop in Marketing
Arisha Saroop, Managing Director of The MediaShop Durban Kantar’s Covid Barometer research shows that South Africans want brands to be purpose-led and practical, using their resources to help and inform during the global pandemic we find ourselves in. Arisha Saroop,…
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