Posts in:Marketing
Balancing Authenticity and Creativity: How can Brands Incorporate Innovative Ideas into Relevant Top...
Published on Monday, 26 June 2023 by Lwazi Mhlongo in
Marketing
Lwazi Mhlongo, Media Planner - The MediaShop. In today's highly competitive marketplace, building a strong brand identity is crucial for businesses seeking to establish meaningful connections with their target audience. Consumers value authenticity and resonate with brands that not only…
Lerato Yende, Insights Strategist - The Media Shop In today’s hyper-connected world, young people are constantly bombarded with a barrage of content whether positive or negative. Young people today are living in a world where content consumption has become a…
Mitigating Loadshedding in Advertising
Published on Tuesday, 30 May 2023 by Lerato Thebe in
Marketing
Lerato Thebe, Media Strategist – The MediaShop. I must apologize because there’s already millions of articles providing a point of view on loadshedding and how it affects media. It is a hot topic right now and considering emerging talk about…
The Psychology of Consumer Behaviour in the Purchasing Decision Process...
Published on Friday, 19 May 2023 by Kayleigh Capuzzimati in
Marketing
Kayleigh Capuzzimati, Senior Strategist - The MediaShop. Consumer behaviour is defined as the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products and services to satisfy their needs - this…
Brand Advertising vs Mental Availability
Published on Thursday, 04 May 2023 by Isabel Smit in
Marketing
Isabel Smit, Implementation Planner – The MediaShop. Over the past few months, I have come to realise how mentally unavailable I am for many things. Balancing work and home and that never ending “To Do” list. I must constantly shift…
Genna Taboola Digital Media Strategist, Nedbank. We are truly are living in very interesting times, new trends are coming up on the rise, industries are evolving, and I absolutely love it. Not only for us as a country, but also…
Greg Wendzicha - Senior Media Planner, The MediaShop. When programmatic was introduced to our industry, it was probably the first time we saw platform development that provided opportunity to single out a particular consumer from a targeting perspective but there…
Chris Botha, Park Advertising. I have been a sports fan for most of my life, watching sports was traditionally for a few hours on a Saturday which is no longer the case! Sports viewing is no longer about the event…