Posts in:Marketing
Building bridges in 2020 to succeed together
Published on Tuesday, 28 January 2020 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance,…
On branded weddings and the point of saturation
Published on Monday, 02 December 2019 by Andile Qokweni in
Marketing
Andile Qokweni, Business Unit Manager at The MediaShop On Friday the 8th of November a common man like you and me was spotted proposing to a woman at a KFC. I’m sure when he played this scenario in his head,…
The power of positive sentiment, rugby and great business
Published on Thursday, 28 November 2019 by Chris Botha in
Marketing
Chris Botha, Group managing Director of Park Advertising “We have the resources and the strength to turn this boat around. Now all we need is the belief.” Aaaah, the silly season. It’s the time of year where everyone can tell…
The Fourth Industrial Revolution: It’s the end of the world as we know it!...
Published on Thursday, 14 November 2019 in
Marketing
Claire Herman, Media Operations Lead at The MediaShop 4IR... I first heard this buzzword at the BCX Disrupt Conference in 2017, where I was lucky enough to see two phenomenal speakers who tackled the topic. The first was Richard Mulholland,…
We need to like you – why client agency relationships matter
Published on Thursday, 07 November 2019 in
Marketing
Herman Degener, Digital Media Strategist at The MediaShop The other day I was attending the briefing of a highly sought after account. It’s a piece of business which I’m rather passionate about and have had the privilege of working on…
Andrew Dabbs, Digital Media Strategist at The MediaShop In the past few months many people may have read that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video…
Jedd Cokayne, Business Unit Manager at The MediaShop As marketers, I often feel we over complicate the interaction that we have with brands on different levels which muddies the water for our consumers, lets us slip from the short list…
Say hello to Generation Alpha
Published on Thursday, 19 September 2019 by Sean Sullivan in
Marketing
Sean Sullivan - Business Unit Manager at The MediaShop Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond. The new human is wired very differently and…