Posts in:Marketing
Consumer Pressure Elevated to level 6 or is it higher?
Published on Thursday, 11 August 2022 by Lwazi Mhlongo in
Marketing
Lwazi Mhlongo, Media Planner at The MediaShop It's the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified…
A day in the life of the distracted driver
Published on Wednesday, 03 August 2022 by Thobekile Radebe in
Marketing
Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I…
Industry Awards - a necessary evil?
Published on Tuesday, 26 July 2022 by Claire Herman in
Marketing
Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the…
Reality reimagined, enter the Virtual Influencer
Published on Monday, 09 May 2022 by Natasha Miller in
Marketing
Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I…
Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass…
Unlocking the power of “hyper-local”
Published on Monday, 14 March 2022 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we…
Kgavgelo Masenya, Media Planner at The MediaShop. I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes,…
What's that sound? Everybody look what's going down!
Published on Tuesday, 03 August 2021 by Moti Grauman in
Marketing
Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years' experience, I should probably know, but I am not sure…