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Posts in:Marketing

Reality reimagined, enter the Virtual Influencer


Published on Monday, 09 May 2022 by Natasha Miller in Marketing
Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I…

Oh, to be human


Published on Tuesday, 19 April 2022 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass…

Unlocking the power of “hyper-local”


Published on Monday, 14 March 2022 by Gareth Grant in Marketing
Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we…

Post about it!


Published on Wednesday, 09 March 2022 by Kgavgelo Masenya in Marketing
Kgavgelo Masenya, Media Planner at The MediaShop. I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes,…

What's that sound? Everybody look what's going down!


Published on Tuesday, 03 August 2021 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years' experience, I should probably know, but I am not sure…

The Luxury Brand Landscape


Published on Tuesday, 27 July 2021 by Teresa van den Berg in Marketing
Teresa van den Berg, Media Strategist at The MediaShop For some years now I've been fortunate to work on the Louis Vuitton account. It's one of the most valuable and iconic brands in the world, with a brand value of…

An update on the Attention Economy


Published on Tuesday, 20 July 2021 by Isla Prentis in Marketing
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of…

The growth and decline of ad spend during the pandemic


Published on Thursday, 15 July 2021 by Muhle Hlabano in Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several…
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