Posts in:Economics

The Singularity

Published on Friday, 10 June 2016 by Sean Sullivan in Economics
Change is a vital necessity for the progression of humanity. However, the following glimpse into the future takes change to a whole new level! I absolutely love a good science fiction movie and being transported into a future world where…

The integration challenge

Published on Tuesday, 17 May 2016 by Kevin Ndinguri in Economics
Being at a media agency we've all heard this term, Integration, bandied about by our fellow agency partners and clients over the years but let's be honest…have we ever really achieved integration in the way we work on our clients…

Maximising ad value in a tough economic climate.

Published on Thursday, 25 February 2016 by Jedd Cokayne in Economics
It’s that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started. Based on media inflation and the potential economic outlook for the year, this area is more…

Economists, marketers and doomsayers – it’s as clear as mud

Published on Monday, 13 July 2015 by Jedd Cokayne in Economics
As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. Politics and religion are always a bone of contention, so let's leave them alone! But because I deal with finding…

First quarter ABC’s - read all about it!

Published on Friday, 06 June 2014 by Tumi Mokgadinyane in Economics
South Africa has seen some of the most newsworthy times over the past six months. Newsrooms have been buzzing and even those who don’t normally read have probably picked up a print publication or two. Events have certainly got us…
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