Posts in:Digital
These are the five questions we ask this time of year
Published on Monday, 31 January 2022 by Chris Botha in
Digital
Chris Botha, Group Managing Director at Park Advertising Firstly, to all our clients, media owner partners, agency partners, and friends in the media and marketing fraternity – a very Happy New Year! May 2022 be a blessed one for you…
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright…
Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t…
If you think online gaming “is just a game”, then you’re not part of The Matrix...
Published on Tuesday, 31 August 2021 by Riezkah Allan in
Digital
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift in Gaming. Lockdown was the main reason we saw…
Digital Devaluation is rife - go for quality not quantity
Published on Thursday, 19 August 2021 by Andrew Dabbs in
Digital
Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far…
When digital goes on a diet in 2022, we all win!
Published on Thursday, 27 May 2021 by Herman Degener in
Digital
Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a…
Getting more plenty from #20plenty!
Published on Tuesday, 04 February 2020 by Arisha Saroop in
Digital
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance - all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and…
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick…