Posts in:Digital
The Media Crystal Ball: Sean Sullivan - Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of "The Singularity is Near", have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we'd…
Digital monopolies and the global economies that are benefitting Chris Botha: Group MD of The MediaShop The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign…
Innovating within an agency ecosystem? Loosen up and just create!
Published on Thursday, 25 August 2016 by Kevin Ndinguri in
Digital
Kevin Ndinguri, Business Unit Manager at The MediaShop says that by embracing and using content generators, their platforms and audience, the traditional media agency will be able to remove any bureaucracy that often stifles initiatives.
Mirror, mirror on the wall, who is the most innovative of them all?...
Published on Thursday, 21 April 2016 by Craig Wallis in
Digital
Craig Wallis, Business Unit Manager at The MediaShop, pays homage to the commuter advertising industry Aaaah, the good old days… Remember them? I do. Those were the days when you actually had real friends, when people who followed you were…
Digital media: What’s going to be big in 2016?
Published on Tuesday, 02 February 2016 by Richard Lord in
Digital
So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and…
An overview of Cannes, and a glimpse into what our industry will look like in the next decade....
Published on Tuesday, 11 August 2015 by Katharine Liese in
Digital
This year was the 62nd Cannes Festival of Creativity, held in Cannes, in the South of France. It attracted a record number of entries - 40 133 from around the world, hosting a staggering 13 500 delegates. Most notably in…
“The Outdoor Industry: Will you still need me, will you still feed me, when I’m 54?”...
Published on Monday, 20 July 2015 by Craig Wallis in
Digital
Will I, as an OOH media buyer, still be relevant in this year? (the year that I incidentally turn 54…) Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening…
If something in media can be automated, chances are it will be. In the early days of RTB (real time bidding) we started this process with display ads but social, search, mobile and video have all since been added, and…