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Posts in:Digital

1 + 1 is still equal to well over 3


Published on Monday, 04 April 2022 by Dashni Vilakazi in Digital
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both consumers and marketers. This has actively shown a rise in online…
Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or…

These are the five questions we ask this time of year


Published on Monday, 31 January 2022 by Chris Botha in Digital
Chris Botha, Group Managing Director at Park Advertising Firstly, to all our clients, media owner partners, agency partners, and friends in the media and marketing fraternity – a very Happy New Year! May 2022 be a blessed one for you…

The sad state of (new) news


Published on Thursday, 23 September 2021 by Chris Botha in Digital
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright…

The key is in the detail


Published on Tuesday, 14 September 2021 by Tracy Urdang in Digital
Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t…
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift in Gaming. Lockdown was the main reason we saw…

Digital Devaluation is rife - go for quality not quantity


Published on Thursday, 19 August 2021 by Andrew Dabbs in Digital
Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far…

When digital goes on a diet in 2022, we all win!


Published on Thursday, 27 May 2021 by Herman Degener in Digital
Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a…
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