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Posts in:Digital

A rapidly changing landscape


Published on Thursday, 07 July 2022 by Isla Prentis in Digital
Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has…

I hope all is well


Published on Wednesday, 08 June 2022 by Maggie Pronto in Digital
Maggie Pronto, Business Unit Manager at The MediaShop says "with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other." For most including myself, this is how we…

The Sun Always Shines On TV


Published on Monday, 23 May 2022 by Herman Degener in Digital
Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when…

1 + 1 is still equal to well over 3


Published on Monday, 04 April 2022 by Dashni Vilakazi in Digital
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both consumers and marketers. This has actively shown a rise in online…
Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or…

These are the five questions we ask this time of year


Published on Monday, 31 January 2022 by Chris Botha in Digital
Chris Botha, Group Managing Director at Park Advertising Firstly, to all our clients, media owner partners, agency partners, and friends in the media and marketing fraternity – a very Happy New Year! May 2022 be a blessed one for you…

The sad state of (new) news


Published on Thursday, 23 September 2021 by Chris Botha in Digital
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright…

The key is in the detail


Published on Tuesday, 14 September 2021 by Tracy Urdang in Digital
Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t…
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