Consumer Pressure Elevated to level 6 or is it higher?
Published on Thursday, 11 August 2022 by Lwazi Mhlongo in
Marketing
Lwazi Mhlongo, Media Planner at The MediaShop It's the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified…
A day in the life of the distracted driver
Published on Wednesday, 03 August 2022 by Thobekile Radebe in
Marketing
Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I…
Industry Awards - a necessary evil?
Published on Tuesday, 26 July 2022 by Claire Herman in
Marketing
Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the…
Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has…
Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us…
Maggie Pronto, Business Unit Manager at The MediaShop says "with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other." For most including myself, this is how we…
Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when…
Reality reimagined, enter the Virtual Influencer
Published on Monday, 09 May 2022 by Natasha Miller in
Marketing
Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I…
Generation Z or Zoomers, are the hottest new audience
Published on Friday, 22 April 2022 by Nadine Lerm in
Technology
Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of…