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The key is in the detail


Published on Tuesday, 14 September 2021 by Tracy Urdang in Digital
Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t…
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift in Gaming. Lockdown was the main reason we saw…

Digital Devaluation is rife - go for quality not quantity


Published on Thursday, 19 August 2021 by Andrew Dabbs in Digital
Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far…

What's that sound? Everybody look what's going down!


Published on Tuesday, 03 August 2021 by Moti Grauman in Marketing
Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years' experience, I should probably know, but I am not sure…

The Luxury Brand Landscape


Published on Tuesday, 27 July 2021 by Teresa van den Berg in Marketing
Teresa van den Berg, Media Strategist at The MediaShop For some years now I've been fortunate to work on the Louis Vuitton account. It's one of the most valuable and iconic brands in the world, with a brand value of…

An update on the Attention Economy


Published on Tuesday, 20 July 2021 by Isla Prentis in Marketing
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of…

The growth and decline of ad spend during the pandemic


Published on Thursday, 15 July 2021 by Muhle Hlabano in Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several…

Waiting on the world to change


Published on Thursday, 08 July 2021 by Maggie Pronto in Marketing
Maggie Pronto Business Unit Manager at The MediaShop Many of us would love a physical throwback to 2019 before our lives were impacted by the pandemic. To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits…

Programmatic Digital out of Home has arrived...Ifikile EMzansi!


Published on Thursday, 01 July 2021 by Lukhanyo Bushwana in Marketing
Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused…
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