Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene. Story 1 For the past month while our offices still remain closed, one of our very efficient staff…
Online shopping trends are shaping business plans for the future. Claire Herman, Media Operations Manager at The MediaShop When lockdown hit at the end of March 2020, we all felt completely cut off from the outside world, only being allowed…
Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are…
Covid-19 fatigue is real, but marketers are still responsible for their brands...
Published on Tuesday, 03 November 2020 by Victor Koaho in
Marketing
Victor Koaho, IMC Lead at The MediaShop After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue. During the initial period in winter most consumers were confined to their homes, with some not being able to…
Mass Personalisation – A Targeting Paradox
Published on Tuesday, 27 October 2020 by Isla Prentis in
Marketing
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that…
Maggie Pronto, (Business Unit Manager) at The MediaShop takes us down the biggest moments of 2020 so far, with an accompanying soundtrack. Yes, 2020 is a cassette! And no-one in the world has the right pencil to wheel this one…
South Africa’s Covid Tracing app – would you download it?
Published on Tuesday, 29 September 2020 by Jarred Mailer-Lyons in
Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum – independent developers and multinational corporations are…
Old habits die hard - or do they?
Published on Tuesday, 22 September 2020 by Sean Sullivan in
Marketing
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and…
Are relationships more important than brand quality and price?
Published on Tuesday, 15 September 2020 by Louise Hefer in
Marketing
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going…