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Are you ready to pay for the blue bird?


Published on Thursday, 04 March 2021 by Kgavgelo Masenya in Marketing
Kgavgelo Masenya Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely…

Will Cinemas survive the second wave of Covid-19?


Published on Tuesday, 02 March 2021 by Lerato Senne in Marketing
Lerato Senne, Insights Strategist at The MediaShop Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the…

What’s next for our old friend the newspaper?


Published on Monday, 22 February 2021 by Marino Sigalas in Marketing
Marino Sigalas, Account Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s…

The human face of mentorship, training and motivation in a pandemic...


Published on Thursday, 04 February 2021 by Claire Herman in Marketing
Claire Herman, Media Operations Lead at The MediaShop It is customary to move into a new year with optimism and a heightened level of energy and excitement, but as we move more into 2021 we are reminded of the lesson…

The importance of optimism in 2021


Published on Tuesday, 26 January 2021 by Chris Botha in Marketing
Chris Botha, Group Managing Director, Park Advertising Firstly, to all our staff, clients and media owner partners – HAPPY NEW YEAR! Here’s hoping that 2021 will be a really special one. One of my favourite things to do over my…

What does the new, new normal look like?


Published on Thursday, 17 December 2020 by Andile Qokweni in Marketing
Andile Qokweni, Business Unit Manager at The MediaShop A pandemic in our lifetime, who would have thought? Not me that’s for sure. A lot of us would like to believe that we’ve seen the worst of it. We lived through…

E-Commerce is experiencing an accelerated process of change


Published on Tuesday, 08 December 2020 by Jarred Mailer-Lyons in Marketing
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast…

Twitter Fleets, Is Twitter giving us EVERYTHING except the edit button....


Published on Tuesday, 01 December 2020 by Refilwe Mangweta in Marketing
Reflwe Mangweta, Digital Campaign Manager at The MediaShop Twitter has recently launched its version of Facebook and Instagram Stories called Fleets. As with all Stories, these disappear after a 24-hour exposure period so Twitter isn’t offering anything different on that…

Virtually anything from anywhere


Published on Tuesday, 24 November 2020 by Chris Botha in Marketing
Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene. Story 1 For the past month while our offices still remain closed, one of our very efficient staff…
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