Reality reimagined, enter the Virtual Influencer
Published on Monday, 09 May 2022 by Natasha Miller in
Marketing
Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I…
Generation Z or Zoomers, are the hottest new audience
Published on Friday, 22 April 2022 by Nadine Lerm in
Technology
Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of…
Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass…
1 + 1 is still equal to well over 3
Published on Monday, 04 April 2022 by Dashni Vilakazi in
Digital
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both consumers and marketers. This has actively shown a rise in online…
DTT (Digital Terrestrial Television) 101 – the long and the short of it...
Published on Friday, 25 March 2022 by Megan Walker in
Digital
Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or…
Unlocking the power of “hyper-local”
Published on Monday, 14 March 2022 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we…
Kgavgelo Masenya, Media Planner at The MediaShop. I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes,…
Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game - the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget,…
These are the five questions we ask this time of year
Published on Monday, 31 January 2022 by Chris Botha in
Digital
Chris Botha, Group Managing Director at Park Advertising Firstly, to all our clients, media owner partners, agency partners, and friends in the media and marketing fraternity – a very Happy New Year! May 2022 be a blessed one for you…