So let’s take this learning and apply it here. This blog won’t be structured around text heavy paragraphs but rather optimised to demonstrate that there are still ways to attract and retain a consumer’s attention, for longer than 8 seconds…hopefully.
The Goldfish Generation
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an attention span of 9 seconds, the human race now averages at 8 seconds. This is all due to the mobile revolution and multi-screening becoming more…oh look, a butterfly!