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Are You Telling Me, Or Are You Selling Me?

Are You Telling Me, Or Are You Selling Me?

Published 10 Aug 2018 by Nicci Jones

Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) check

Everything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch - even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social media spaces are dotted with influencers who endorse products that they are paid to promote in a ‘non-intrusive manner’ - whether we’re aware of the brand affiliation or not.

Online influencers are a complex market, especially in the social media space where boundaries between public and private domains have become blurred and where we have perceived closer access to celebrities and role models that we have idolized since our teen years.


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