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eCommerce and Millennials

eCommerce and Millennials

Published 13 Apr 2018 by Fiona Brauns

eCommerce and Millennials . . .

Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials

Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. Ultimately though, they make their purchases online.


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