Posts in:Economics

It’s Squeaky Bum Time for South Africa

Published on Tuesday, 16 May 2017 by Jedd Cokayne in Economics
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at…

Media Inflation Watch January to September 2016

Published on Tuesday, 28 March 2017 by Belinda Kayton in Economics
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media Inflation Watch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how…

The new consumer currency is here

Published on Wednesday, 12 October 2016 by Katharine Liese in Economics
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments…

Have we hit the peak?

Published on Thursday, 08 September 2016 by Avtaar Mohanlall in Economics
We’ve got an app for that... Avtaar Mohanlall, Digital Media Strategist at The MediaShop says that there will always be a place for brands and people to innovate. At the moment it's all about the App! Big ones, small ones,…

Is your number one focus on sales? You’re doing it wrong.

Published on Friday, 15 July 2016 by Jedd Cokayne in Economics
There's one thing that keeps consumers coming back to your brand and that's whether they have a good experience and interaction with the service or product in question. For repeat business, talkability and real brand salience, marketers need to be…

The Singularity

Published on Friday, 10 June 2016 by Sean Sullivan in Economics
Change is a vital necessity for the progression of humanity. However, the following glimpse into the future takes change to a whole new level! I absolutely love a good science fiction movie and being transported into a future world where…

The integration challenge

Published on Tuesday, 17 May 2016 by Kevin Ndinguri in Economics
Being at a media agency we've all heard this term, Integration, bandied about by our fellow agency partners and clients over the years but let's be honest…have we ever really achieved integration in the way we work on our clients…

Maximising ad value in a tough economic climate.

Published on Thursday, 25 February 2016 by Jedd Cokayne in Economics
It’s that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started. Based on media inflation and the potential economic outlook for the year, this area is more…
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