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Generation Z is coming!


Published on Friday, 13 July 2018 by Marino Sigalas in Our Blog
Marino Sigalas (Account Director) of The MediaShop shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to…

What’s up in the world of Digital OOH in SA?


Published on Thursday, 28 June 2018 by Craig Wallis in Our Blog
Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young,…

Never a dull moment:


Published on Friday, 22 June 2018 by Chris Botha in Our Blog
Chris Botha, Group Managing Director of The MediaShop An update from The MediaShop I was at a talk a few years back where Adrian Gore explained in some detail why every year seems to go by quicker than the previous…

Are Foogle the enemy?


Published on Monday, 18 June 2018 by Richard Lord in Our Blog
Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination says Richard Lord, Head of Digital / Business Unit Manager at The MediaShop. But, is that…

Does your brand matter?


Published on Thursday, 07 June 2018 by Jedd Cokayne in Our Blog
Does your brand matter? by Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest…

Unpacking the era of Influencer Marketing


Published on Monday, 04 June 2018 by Ronel De Kock in Our Blog
Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly…

How to get the best out of Radio Advertising


Published on Thursday, 24 May 2018 by Margie Knap in Our Blog
How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part…

The Modern Day Mom and What Brands Need to Keep in Mind


Published on Thursday, 03 May 2018 by Louise Hefer in Our Blog
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now,…

eCommerce and Millennials


Published on Friday, 13 April 2018 by Fiona Brauns in Our Blog
eCommerce and Millennials . . . Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce…
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