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The Modern Day Mom and What Brands Need to Keep in Mind


Published on Thursday, 03 May 2018 by Louise Hefer
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now,…

eCommerce and Millennials


Published on Friday, 13 April 2018 by Fiona Brauns
eCommerce and Millennials . . . Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce…

Let's talk Blockchain


Published on Wednesday, 04 April 2018 by Shantel Morgan
Save the rain forest. Track property owners. Get better protected data. Let's talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today's everyday life and media environment. I've recently found myself delving into the quite unknown world…

Future Media Trends


Published on Wednesday, 02 August 2017 by Sean Sullivan
The Media Crystal Ball: Sean Sullivan - Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of "The Singularity is Near", have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we'd…

Once more with Meaning


Published on Tuesday, 25 July 2017 by Maggie Pronto
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise". Yes of…

Google’s New Algorithm


Published on Tuesday, 06 June 2017 by Jarred Mailer-Lyons
Google's new algorithm may be called Fred - here's what you need to know Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to…

Speaking of Digital Monopolies


Published on Monday, 29 May 2017 by Chris Botha
Digital monopolies and the global economies that are benefitting Chris Botha: Group MD of The MediaShop The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign…

Driverless cars and OOH


Published on Wednesday, 24 May 2017 by Craig Wallis
Driverless Cars: The Death Knell for Roadside Billboards? Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled "The Future of OOH in a Self-Driving America".…

Building Opening


Published on Wednesday, 24 May 2017 by Tony Banahan
When The MediaShop's Johannesburg operation moved offices to its new premises in Bryanston, Chris and the team took advantage of the 'down time' to take up the Mannequin Challenge. "Great Minds Think Different - we put a lot of thought…
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