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The Frog in the Pot


Published on Tuesday, 11 December 2018 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all A famously made meal in the beautiful country of France is “ Cuisses…

Print is dying and Radio is next!


Published on Tuesday, 04 December 2018 by Marino Sigalas in Technology
Print is dying and Radio is next! Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled…

Looking up towards 2019…


Published on Monday, 26 November 2018 by Gareth Grant in Technology
Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding…
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading…

On Comic Con, YouTubers and the business of gaming


Published on Tuesday, 13 November 2018 by Jarred Mailer-Lyons in Technology
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of…

Brands are so much more than just a logo


Published on Tuesday, 06 November 2018 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to…

Evolution of a Goldfish


Published on Thursday, 25 October 2018 by Sean Sullivan in Technology
Sean Sullivan - Business Unit Manager at The MediaShop. Attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick…

THE GENERATION GAP – WHO IS WHO?


Published on Monday, 22 October 2018 by Belinda Kayton in Technology
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen…

Ad crooks: the ongoing problem in digital advertising


Published on Thursday, 11 October 2018 by Mercia Lampen in Technology
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 - $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO,…
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