She truly believes that human capital is the most important element in the media industry and that we have a responsibility to grow and nurture it. “Great vision without great people is irrelevant” - Jim Collins.
As far as her future goals and aspirations go - it is to continually position herself as an irreplaceable partner to clients and try not to get caught up in the urgency and deadline driven nature of the industry.
Her husband and two children are her driving force and she takes whatever motivation and energy she needs from spending time with them.
Louise Hefer, now heading up the Tiger Brands account, has over a decade of experience and has occupied and mastered every role in the media industry across all major categories - affording her clients the rare fortune of an innovative yet peripheral vision backed up by an honors in Marketing Communication (UJ) and another honors in Business Administration (GIBS).