Her years of experience in the industry has armed her with astute business management, negotiating and leadership skills. Bonita’s hands-on grit and direct approach have earned her seats on various boards and she is known as a fierce negotiator. Testament to this is her 25+ years of spearheading the Shoprite Checkers Group media commitment deals, the largest advertiser in SA. Bonita is highly acknowledged for her passion in coaching and mentoring to ensure continuity and succession planning. She fervently advocates for workplace equality and diversity. She is a strong believer in the upliftment of women, human development, cultural diversity and inclusivity. Authenticity and purpose underpins Bonita’s leadership style for meaningful impact.