Wow how fast the world changes! This fact was made more evident once again when a few days ago, my mentor and friend, Harry Herber gave me a copy of the March 1998 Advantage Magazine. (Remember it? Courtesy John Farquhar?)…
Audiences are more than just statistics…
Published on Tuesday, 10 November 2015 by Aubrey Mdlalose in
Marketing
Often we get told by analysts that, for example, Serena Williams is more likely to win the grand slam over Maria Sharapova, or Roger Federer over a Novak Djokovic. We're told that we will go into a recession in the…
Whenever some new technology becomes available, every man and his dog sets-out to become a media owner as they search for a place to deploy this technology to deliver "the most amazing audience" to marketers! Enter Stage Left: Digital Out…
Are brands doing enough to win over the consumer?
Published on Friday, 16 October 2015 by Jedd Cokayne in
Marketing
I for one am super excited that the Rugby World Cup is here. Besides the dismal first game by the Springboks going down to Japan I still think it’s going to be a fantastic spectacle with a number of the…
Do people pay attention to ads anymore?
Published on Tuesday, 29 September 2015 by Richard Lord in
Marketing
Do people pay attention to ads anymore? I seriously doubt it! We have seen the average click through rates on digital banners decreasing by more than 60% in the past ten years and ever more declining day-after recall rates for…
Exploring how story telling can benefit brands
Published on Tuesday, 08 September 2015 by Laiza Zikalala in
Marketing
Storytelling is one of the oldest forms of passing knowledge from person to another, and much of what we consider to be facts are influenced by stories and how we interpret them. From childhood through adulthood, we are drawn to…
I wouldn't consider myself the kind of guy who ever needs retail therapy. In fact I dread a Saturday morning trip to any Jozi shopping centre. If it's a non-negotiable, the mission is planned as precisely as any war manoeuvre…
When Technology meets insights
Published on Friday, 21 August 2015 by Tumi Mokgadinyane in
Technology
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received standing ovations from industry peers and media mention aplenty where those whose…
An overview of Cannes, and a glimpse into what our industry will look like in the next decade....
Published on Tuesday, 11 August 2015 by Katharine Liese in
Digital
This year was the 62nd Cannes Festival of Creativity, held in Cannes, in the South of France. It attracted a record number of entries - 40 133 from around the world, hosting a staggering 13 500 delegates. Most notably in…