“Digital Video – what are we really talking about?”
Published on Friday, 28 March 2014 by Andrew Dabbs in
Digital
One has to ask the question. Why aren't media planners embracing yet the convergence of media? Using all the screens and opportunities to gain exposure for TV executions that costs millions to produce? I have tried to resolve video and…
In the 70s it was the decade of massive soaps- Dallas and Falcons Crest. The 80's were owned by sitcoms. But for the past 15 or 20 years - starting with Big Brother- TV has been dominated by literally hundreds…
Social Media and the Upcoming Election
Published on Friday, 07 March 2014 by Chris Botha in
The Mediashop news
The US presidential elections in 2009 redefined US politics and electioneering in so many ways. The most obvious being Barack Obama becoming the first black President of the USA, but the second being the massive and influential role that social…
*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…
I have R50K left in my budget, let me try some Facebook.
Published on Tuesday, 18 February 2014 by Richard Lord in
Marketing
I have R50K left in my budget, let me try some Facebook. Richard Lord, Associate Media Director, The MediaShop I have been Head of Digital at The MediaShop since September 2013 and in those short six months I have come…
Let's take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive in the day to day lifestyles of every South African - hell, three hours viewing a day per person? We…
The Rise of the Millennial Consumer
Published on Monday, 16 September 2013 by Merissa Himraj in
Marketing
The Rise of the Millennial Consumer The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate. The push for constant innovation is…
Media ShopTalk: w/c 3rd September 2013
Published on Tuesday, 03 September 2013 by Neo Monoreng in
The Mediashop news
The success of Coca-Cola's Share a Coke campaign in which the brand name was replaced by 150 of Britain's most popular names has led to a lot of scratching of heads as to what it was about this campaign that…
MediaShop Talk w/c 19th August - ABC Quarter 2 2013
Published on Monday, 19 August 2013 by Richard Lord in
The Mediashop news
In the beginning of the year we wrote an update and spoke about all the issues facing the print industry. Like the slow GDP growth forecast, petrol price hikes and the ripple effect these have on consumers' disposable income due…