The only consistent thing about research is....Nothing
Published on Friday, 29 July 2016 by Isla Prentis in
Marketing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What's a media planner to do asks Isla Prentis, Business Unit Manager at The MediaShop. The way I see it, we each have…
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an…
Is your number one focus on sales? You’re doing it wrong.
Published on Friday, 15 July 2016 by Jedd Cokayne in
Economics
There's one thing that keeps consumers coming back to your brand and that's whether they have a good experience and interaction with the service or product in question. For repeat business, talkability and real brand salience, marketers need to be…
Facebook is not a social media platform
Published on Tuesday, 21 June 2016 by Richard Lord in
Marketing
I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook. I do…
Change is a vital necessity for the progression of humanity. However, the following glimpse into the future takes change to a whole new level! I absolutely love a good science fiction movie and being transported into a future world where…
They say that the eye is the window to the soul – a portal into the understanding of the mystical, the unknown and the deepest truth. A study done a few years back by psychologist Arthur Aron discovered that there…
Understanding a brand and connecting it digitally
Published on Friday, 27 May 2016 by Jarred Mailer-Lyons in
Marketing
Brands have been around as long as there have been things to sell. The term ‘brand’ originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play…
Being at a media agency we've all heard this term, Integration, bandied about by our fellow agency partners and clients over the years but let's be honest…have we ever really achieved integration in the way we work on our clients…
We are very lucky indeed. The Renaissance Period is back and it’s brilliant...
Published on Tuesday, 10 May 2016 by Chris Botha in
Marketing
I've been doing a lot of reading over the past few months. I’m not much of a fiction reader, and prefer the factual stuff, and besides, History was always my favourite subject at school, so reading up about people and…