*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…
I have R50K left in my budget, let me try some Facebook.
Published on Tuesday, 18 February 2014 by Richard Lord in
Marketing
I have R50K left in my budget, let me try some Facebook. Richard Lord, Associate Media Director, The MediaShop I have been Head of Digital at The MediaShop since September 2013 and in those short six months I have come…
Let's take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive in the day to day lifestyles of every South African - hell, three hours viewing a day per person? We…
The Rise of the Millennial Consumer
Published on Monday, 16 September 2013 by Merissa Himraj in
Marketing
The Rise of the Millennial Consumer The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate. The push for constant innovation is…
Media ShopTalk: w/c 3rd September 2013
Published on Tuesday, 03 September 2013 by Neo Monoreng in
The Mediashop news
The success of Coca-Cola's Share a Coke campaign in which the brand name was replaced by 150 of Britain's most popular names has led to a lot of scratching of heads as to what it was about this campaign that…
MediaShop Talk w/c 19th August - ABC Quarter 2 2013
Published on Monday, 19 August 2013 by Richard Lord in
The Mediashop news
In the beginning of the year we wrote an update and spoke about all the issues facing the print industry. Like the slow GDP growth forecast, petrol price hikes and the ripple effect these have on consumers' disposable income due…
Media ShopTalk: w/c 8th July 2013
Published on Monday, 08 July 2013 by Chris Botha in
The Mediashop news
July the 1st, was the 182nd day of the year. That means that at 12 o clock on the 1st of July, we were exactly half way through the year, and we are officially headed for the end of the…
Media ShopTalk: w/c 1st July 2013 - Distribution of Content.
Published on Monday, 01 July 2013 by Chris Botha in
The Mediashop news
The recent release of the Audit Bureau of Circulations (ABC) results - brought with it the usual hoopla, shouts of doom and gloom, and general sentiment that print is headed for a swift and sudden death. The numbers after all…
Media Inflation Watch In this issue we look at some highlights from Mike Leahy’s January – Marc...
Published on Tuesday, 25 June 2013 by Mike Leahy in
The Mediashop news
New weighting measures were introduced into the TV measurement survey TAMS in 2012 Q3. Thus audiences of 2012 Q3 and later should not be compared directly to audiences of previous periods. This means it is inadvisable to combine the apples…