The new consumer currency is here

Published on Wednesday, 12 October 2016 by Katharine Liese in Economics
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments…

Did your friend make you buy that?

Published on Thursday, 06 October 2016 by Craig Wallis in Marketing
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how…
I was tempted to write this article in the same style of that famous joke book “Everything that men know about women”. This massively thick book, when opened, displays a multitude of blank pages. Pretty much what men do know…

Have we hit the peak?

Published on Thursday, 08 September 2016 by Avtaar Mohanlall in Economics
We’ve got an app for that... Avtaar Mohanlall, Digital Media Strategist at The MediaShop says that there will always be a place for brands and people to innovate. At the moment it's all about the App! Big ones, small ones,…

Innovating within an agency ecosystem? Loosen up and just create!

Published on Thursday, 25 August 2016 by Kevin Ndinguri in Digital
Kevin Ndinguri, Business Unit Manager at The MediaShop says that by embracing and using content generators, their platforms and audience, the traditional media agency will be able to remove any bureaucracy that often stifles initiatives.

Are we watching more or less TV during the holidays?

Published on Monday, 15 August 2016 by Belinda Kayton in Technology
The MediaShop's Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don't be fooled by thinking that there's low viewership on a…

The only consistent thing about research is....Nothing

Published on Friday, 29 July 2016 by Isla Prentis in Marketing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What's a media planner to do asks Isla Prentis, Business Unit Manager at The MediaShop. The way I see it, we each have…

The Goldfish Generation

Published on Tuesday, 26 July 2016 by Louise Hefer in Marketing
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas a goldfish has an…

Is your number one focus on sales? You’re doing it wrong.

Published on Friday, 15 July 2016 by Jedd Cokayne in Economics
There's one thing that keeps consumers coming back to your brand and that's whether they have a good experience and interaction with the service or product in question. For repeat business, talkability and real brand salience, marketers need to be…
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