Apart from being an Associate Media Director for The MediaShop, Laiza can run faster than you! This avid sportswoman is an incredibly instinctive market savvy professional with over 16 years’ professional experience. She has a history of developing successful marketing strategies which have resulted in increased brand equity and accelerated business growth. She holds a MBA and a Graduate Diploma in Marketing and has completed the Global Executive Development Programme (GEDP) at the Gordon Institute of Business Science.
Laiza prides herself on lateral thinking, creativity, being able to see the bigger picture and finding innovative marketing solutions to create real marketing differentiators for business. Her strengths also include developing company brand awareness, visibility and positioning as well as being able to increase sales, introduce new products and identify new revenue streams.