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YouTube's Ad Controversy And How It Affects You


Published on Tuesday, 25 April 2017 by Kevin Ndinguri
YouTube and Google hit with controversy and advertisers are not happy Kevin Ndinguri, Business Unit Manager at The MediaShop YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that…

Traditional media not dead YET for Millennials!


Published on Tuesday, 18 April 2017 by Laiza Zikalala
Traditional media is not dead for Millennials - yet! Laiza Zikalala, Business Unit Manager at The MediaShop According to Consumer Barometer, Millennials don't go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do…

Media Inflation Watch January to September 2016


Published on Tuesday, 28 March 2017 by Belinda Kayton
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media Inflation Watch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how…

To Integrate or not to Integrate?


Published on Tuesday, 28 February 2017 by Maggie Pronto
Maggie Pronto, Media Strategist at The MediaShop says it's the eternal agency debate, whether you're full serviced or specialised - to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It…

The World of eSports


Published on Thursday, 16 February 2017 by Margie Knap
More gamers are playing sports online and brands are getting involved, says Margie Knap, Senior Strategist at The MediaShop MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota…

Technology is changing the world! Keep up or you will be left behind!...


Published on Monday, 21 November 2016 by Richard Lord
Let's face it, the world is changing – and changing rapidly. Think about your favourite online platform, those ubiquitous technologies that you use every day and just simply can’t live without…WhatsApp, Twitter, Facebook, YouTube, Uber, AirBNB. Did you know that…

Here are the Top 10 Social Media Marketing Trends coming your way in 2017!...


Published on Thursday, 20 October 2016 by Sean Sullivan
Artificial Intelligence, Chatbots, Live Streaming, Social Influencers - these are a few of our favourite (social media) things... When I first read this article authored by entrepreneur, author, blogger and marketer Jeff Bullas, I completely agreed that his predictions show…

The new consumer currency is here


Published on Wednesday, 12 October 2016 by Katharine Liese
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments…

Did your friend make you buy that?


Published on Thursday, 06 October 2016 by Craig Wallis
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how…
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